Pengaruh motivasi ekstrinsik terhadap intention to shop using a mobile app melalui Attitude to wards mobile shopping dengan shopping frequency sebagai pemoderasi
Info Katalog
File Repositori
Nomor Panggil : 022002106503
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Marketing management;Teleshopping
Kata Kunci : mobile shopping,regular shopper,occasional shopper, shopping motivation
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022002106503_Halaman-Judul.pdf | 13 | |
| 2. | 2023_TA_SMJ_022002106503_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022002106503_Bab-1_Pendahuluan.pdf | 9 | |
| 4. | 2023_TA_SMJ_022002106503_Bab-2_Tinjauan-Pustaka.pdf | 21 |
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| 5. | 2023_TA_SMJ_022002106503_Bab-3_Metode-Penelitian.pdf | 27 |
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| 6. | 2023_TA_SMJ_022002106503_Bab-4_Aanalisa-Pembahasan.pdf | 18 |
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| 7. | 2023_TA_SMJ_022002106503_Bab-5_Simpulan-dan-Saran.pdf | 4 |
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| 8. | 2023_TA_SMJ_022002106503_Daftar-Pustaka.pdf | 5 | |
| 9. | 2023_TA_SMJ_022002106503_Lampiran.pdf | 24 |
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T Tujuan dari penelitian ini yaitu menganalisis motivasi ekstrinsik dari proses berbelanja online melalui mobile appolehregular shopper (pembeli regular) dan occasional shopper (pembeli sesekali) aplikasi Shopee. Price, time convenience, shopping security, delivery, dan post-sale service dianalisis sebagai antaseden terhadapintention to shop using a mobile appmelalui attitude towards mobile shopping yang dimoderasi oleh shopping frequency. Jenis penelitian ini adalah penelitian kuantitatif. Dalampenelitianinimenggunakandataprimersebagaiteknikpengumpulandata.Pengumpulan data yang dilakukan dengan menyebar kuesioner kepada respondenyangsesuaidengankriteria.Respondenyangsesuaikriteriadalampenelitianiniialahsebanyak164responden.Sebelumdatadiolahmakaperludilakukanujiinstrument,Analisis empiris didasarkan pada metodeanalisisstructural equation model (SEM). Hasil penelitianmenunjukkan bahwa (1) Tidak terdapat pengaruh antara price dengan attitude towards mobile shopping, (2) Terdapat pengaruh positif antara time convenience dengan attitude towards mobile shopping, (3) Terdapat pengaruh positif antara shopping security dengan attitude towards mobile shopping, (4) Terdapat pengaruh positif antara delivery dengan attitude towards mobile shopping, (5) Tidak terdapat pengaruh positif antara post-sale service dengan attitude towards mobile shopping, (6) Terdapat pengaruh positif antara attitude towards mobile shopping dengan intention to shop using a mobile app, (7) Terdapat pengaruh positif antara attitude towards mobile shopping dengan intention to shop using a mobile app ketika dimoderasi oleh shoping frequency.
T The purpose of this study is to analyze the extrinsic motivation of the online shopping process through mobile app by regular shoppers (regular buyers) and occasional shoppers (occasional buyers) of Shopee. Price, time convenience, shopping security, delivery, and post-sales service are analyzed as antecedents to the intention to shop using a mobile app through attitudes towards mobile shopping moderated by shopping frequency. This type of research is quantitative research. In this study using primary data as a data collection technique. Data collection was carried out by distributing questionnaires to respondents according to the criteria. Respondents who fit the criteria in this study were as many as 164 respondents. Before the data is processed, it is necessary to test the instrument. The empirical analysis is based on the structural equation model (SEM) analysis method. The results showed that (1) there was no positive influence between price and shopping behavior, (2) there was a positive influence between time convenience and shopping behavior, (3) there was a positive influence between shopping safety and shopping behavior, (4) there was a positive influence between delivery and attitude towards mobile shopping, (5) There is no positive influence between after-sales service and attitudes towards mobile shopping, (6) there was a positive effect between attitude towards mobile shopping and the intention to shop using mobile app, (7) There is a positive influence between mobile shopping attitudes with intention to shop using mobile app when moderated by shopping frequency.
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