Pengaruh active participation, sharing of experience, consumer experience co-creation terhadap consumer happiness
Info Katalog
File Repositori
Nomor Panggil : 022001901050
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Hj. Arwini Sumardi
Subyek : Marketing management;Customer satisfaction
Kata Kunci : active participation; sharing experiences; consumer experience co-creation; consumer happiness
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901050_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001901050_Lembar-Pengesahan.pdf | 5 | |
| 3. | 2023_TA_SMJ_022001901050_Bab-1-Pendahuluan.pdf | 8 | |
| 4. | 2023_TA_SMJ_022001901050_Bab-2-Tinjauan-Pustaka.pdf | 13 |
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| 5. | 2023_TA_SMJ_022001901050_Bab-3-Metodologi-Penelitian.pdf | 13 |
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| 6. | 2023_TA_SMJ_022001901050_Bab-4-Analisis-dan-Pembahasan.pdf | 10 |
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| 7. | 2023_TA_SMJ_022001901050_Bab-5-Simpulan.pdf | 3 |
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| 8. | 2023_TA_SMJ_022001901050_Daftar-Pustaka.pdf | 4 | |
| 9. | 2023_TA_SMJ_022001901050_Lembar-Pengesahan.pdf | 5 |
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T Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh Active Participation, Sharing of Experience, Consumer Experience Co-Creation terhadap Consumer Happiness pada Pelanggan Rumah Makan Bebek Blengong. Metode pengumpulan data yang digunakan adalahnon probability sampling, tehnik penarikan data yang digunkan adalah purposive sampling. Metode analisis data yang digunakan adalah metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah terdapat pengaruh positif Active Participation terhadap Consumer Experience Co-Creation, terdapat pengaruh positif Sharing of Experience terhadap Consumer Experience Co-Creation, terdapat pengaruh positif Consumer Experience Co-Creation terhadap Consumer Happiness, terdapat pengaruh positif Active Participation terhadap Consumer Happiness, terdapat pengaruh positif Sharing of Experience terhadap Consumer Happiness.
T The purpose of this study was to examine and analyze the effect of Active Participation, Sharing of Experience, Consumer Experience Co-Creation on Consumer Happiness at Bebek Blengong Restaurant Customers. The data collection method used is non-probability sampling, the data collection technique used is purposive sampling. The data analysis method used is the Structural Equation Model (SEM) method. The results of this study are that there is a positive effect of Active Participation on Consumer Experience Co-Creation, there is a positive effect of Sharing of Experience on Consumer Experience Co-Creation, there is a positive effect of Consumer Experience Co-Creation on Consumer Happiness, there is a positive effect of Active Participation on Consumer Happiness , there is a positive effect of Sharing of Experience on Consumer Happiness
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