Pengaruh perceived trust, perceived ease of use, perceived usefulnes,dan alternative evaluation terhadap purchase intention penggunaan media sosial intagram commerce

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Pengaruh perceived trust, perceived ease of use, perceived usefulnes,dan alternative evaluation terhadap purchase intention penggunaan media sosial intagram commerce

Oleh : Ady Satria Herzegovina

Info Katalog

Nomor Panggil : 022001901020

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Hj. Arwini Sumardi

Subyek : Marketing - Management;Commerce - Marketing

Kata Kunci : perceived trust, perceived ease of use, perceived usefulness, alternative evaluation dan purchase in

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901020_Halaman-judul.pdf	10
2.	2023_TA_SMJ_022001901020_Lembar-Pengesahan.pdf	5
3.	2023_TA_SMJ_022001901020_Bab-1-Pendahuluan.pdf	9
4.	2023_TA_SMJ_022001901020_Bab-2-Landasan-teori.pdf	21
5.	2023_TA_SMJ_022001901020_Bab-3-Metode-Penelitian.pdf	20
6.	2023_TA_SMJ_022001901020_Bab-4-Analisis.pdf	11
7.	2023_TA_SMJ_022001901020_Bab-5-Simpulan.pdf	4
8.	2023_TA_SMJ_022001901020_Daftar-pustaka.pdf	4
9.	2023_TA_SMJ_022001901020_Lampiran.pdf	18

Abstrak
Abstract

P Penelitian ini memiliki tujuan untuk menganalisis Pengaruh Perceived Trust, Perceived Ease of Use, Perceived Usefulness, dan Alternative Evaluation terhadap Purchase Intention pada penggunaan media sosial Instagram Commerce. Sampel yang diambil adalah dengan kriteria berupa individu yang mengikuti minimal 3 merek produkfashionpria di media sosialInstagram Commerce. Penelitian ini menggunakan data primer dan menggunakan teknik purposive sampling yang diperoleh melalui kuesioner online yang dibagikan kepada 161 responden. Data dianalisis menggunakan metode Structural Equation Model (SEM) dengan program SPSS dan AMOS. Hasil dari penelitian ini menunjukkan bahwa Perceived Ease of Use tidak terdapat pengaruh positif terhadap purchase intention.

T This study aims to analyze the effect of Perceived Trust, Perceived Ease of Use, Perceived Usefulness, and Alternative Evaluation on Purchase Intention on the use of social media Instagram Commerce. The sample taken is with the criteria of an individual following at least 3 brands of men's fashion products on Instagram Commerce social media. This study used primary data and used a purposive sampling technique which was obtained through an online questionnaire which was distributed to 161 respondents. Data were analyzed using the Structural Equation Model (SEM) method with the SPSS and AMOS programs. The results of this study indicate that Perceived Ease of Use has no positive effect on purchase intention

Info Koleksi Skripsi

Universitas

Universitas Trisakti (24376)

Fakultas

Tahun Terbit

Subyek

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