DETAIL KOLEKSI

Pengaruh perceived value terhadap purchase intention pada live streaming shopping

Oleh : Melinia Safitri

Info Katalog

Nomor Panggil : 022001801253

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Willy Arafah

Subyek : Purchasing - Marketing;Teleshopping

Kata Kunci : perceived individual value, perceived financial value, perceived functional value, perceived social

Status Posting : Published

Status : Lengkap

File Repositori
No. Nama File Hal. Link
1. 2022_TA_SMJ_022001801253_Halaman-Judul.pdf 35
2. 2022_TA_SMJ_022001801253_Lembar-Pengesahan.pdf 6
3. 2022_TA_SMJ_022001801253_Bab-1-Pendahuluan.pdf 7
4. 2022_TA_SMJ_022001801253_Bab-2-Tinjauan-Pustaka.pdf 16
5. 2022_TA_SMJ_022001801253_Bab-3-Metode-Penelitian.pdf 21
6. 2022_TA_SMJ_022001801253_Bab-4-Hasil-dan-Pembahasan.pdf -1
7. 2022_TA_SMJ_022001801253_Bab-5-Kesimpulan.pdf 5
8. 2022_TA_SMJ_022001801253_Daftar-Pustaka.pdf 3
9. 2022_TA_SMJ_022001801253_Lampiran.pdf 18

P Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh positif Perceived Financial Value, Perceived Functional Value, Perceived Individual Value dan Perceived Social Value terhadap Purchase Intention pada live streaming shopping. Data diperoleh dengan menyebarkan kuesioner secara online kepada konsumen yang pernah menonton siaran live streaming shopping di Jabodetabek, dengan jumlah sampel sebanyak 180 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Alat analisa yang digunakan dalam uji validitas pada penelitian ini menggunakan Confirmatory Factor Analysis (CFA) dengan melihat Factor Loading dalam structural equation model (SEM) dengan bantuan software AMOS. Hasil dari penelitian ini adalah Perceived Financial Value berpengaruh positif terhadap Purchase Intention, Perceived Functional Value berpengaruh positif terhadap Purchase Intention, Perceived Individual Value berpengaruh positif terhadap Purchase Intention dan Perceived Social Value berpengaruh positif terhadap Purchase Intention.

T This study aims to analyze and test the positive influence of Perceived Financial Value, Perceived Functional Value, Perceived Individual Value and Perceived Social Value on Purchase Intention on live streaming shopping. Data was obtained by distributing online questionnaires to consumers who had watched live streaming shopping broadcasts in Greater Jakarta, with a total sample of 180 respondents. The sampling technique used is purposive sampling. The analytical tool used in the validity test in this study uses Confirmatory Factor Analysis (CFA) by looking at Factor Loading in the structural equation model (SEM) with the help of AMOS software. The results of this study are Perceived Financial Value has a positive effect on Purchase Intention, Perceived Functional Value has a positive effect on Purchase Intention, Perceived Individual Value has a positive effect on Purchase Intention and Perceived Social Value has a positive effect on Purchase Intention.

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