Anteseden dari word of mouth situs belanja online
Info Katalog
File Repositori
Nomor Panggil : 022001805002
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Ina Octaviana Matusin
Subyek : Social media - Economic aspects
Kata Kunci : brand familiarity, customer brand Lengagement, self-identification and word of mouth.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001805002_Halaman-Judul.pdf | 12 | |
| 2. | 2022_TA_SMJ_022001805002_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2022_TA_SMJ_022001805002_Bab-1-Pendahuluan.pdf | 8 | |
| 4. | 2022_TA_SMJ_022001805002_Bab-2-Landasan-Teori.pdf |
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| 5. | 2022_TA_SMJ_022001805002_Bab-3-Metodologi-Penelitian.pdf |
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| 6. | 2022_TA_SMJ_022001805002_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2022_TA_SMJ_022001805002_Bab-5-Kesimpulan.pdf |
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| 8. | 2022_TA_SMJ_022001805002_Daftar-Pustaka.pdf | 6 | |
| 9. | 2022_TA_SMJ_022001805002_Lampiran.pdf |
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T Tujuan ldari lpenelitian lini ladalah luntuk lmenganalisis Anteseden dari Word Of Mouth Situs Belanja Online. lTeknik lpengumpulan ldata lpurposive lsampling, lyaitu ldata ldikumpulkan lsecara llangsung ldengan lmenyebarkan lkuesioner lonline, ldengan ljumlah lsampel lsebanyak l210 lresponden. lUnit lanalisis lyang ldigunakan ldalam lpenelitian lini ladalah lindividual lyang lmelakukan lbelanja lonline lmelalui lShopee, lminimal ltelah lmelakukan ltransaksi lpembelanjaan lpada lShopee lsebanyak l1 kali/bulan lselama l6 bulan terakhir. lPenelitian lini ldianalisis lmenggunakan l lmetode lanalisis lSEM l(Structutal lEquation lModel). lPenelitian lini lmenggunakan ldimensi lwaktu lcross lsectional lyang lberarti ldata ldikumpulkan lhanya lsekali, lmungkin lselama lbeberapa lhari, lminggu latau lbulan lyang lbertujuan luntuk lmenjawab lpertanyaan lpenelitian. lDengan lalat lanalisis lyang ldigunakan ladalah lstructural lequation lmodel l(SEM).
T The lpurpose lof lthis lstudy lwas lto lanalyze lThe Antecedents of Word Of Mouth Online Shopping Platform. lThe ldata lcollection ltechnique lis lpurposive lsampling, lnamely ldata lcollected ldirectly lby ldistributing lonline lquestionnaires, lwith la lsample lof l210 lrespondents. lThe lunit lanalysis lused lin lthis lstudy lis lindividuals lwho ldo lonline lshopping lthrough lShopee, lat lleast lthey lhave lmade lshopping ltransactions lat lShopee l1 ltimes/monthlduring lthe llast l6 lmonth. lThis lstudy lwas lanalyzed lusing lthe lSEM l(Structutal lEquation lModel) lanalysis lmethod. lThis lstudy luses la lcross-sectional ltime ldimension lwhich lmeans lthat ldata lis lcollected lonly lonce, lperhaps lfor lseveral ldays, lweeks lor lmonths lin lorder lto lanswer lthe lresearch lquestions. lThe lanalytical ltool lused lis lthe lstructural lequation lmodel l(SEM).
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