T This study aims to analyze positive electronic interactions by word of mouth, negative electronic word of mouth and product knowledge of purchase intentions. The data collection method used a questionnaire with a purposive sampling technique to 210 respondents who had visited fine dining restaurants in Jakarta at least once in the last 3 months. The data analysis tool used to test validity is confirmatory factor analysis, the reliability test is Cronbach's alpha, and the hypothesis test is the Structural Equation Model (SEM).The results obtained from this study are positive and positive electronic knowledge of purchase intentions. There is no negative negative electronic word of mouth influence on purchase intentions. Further researchers are advised to examine fast food restaurants or Japanese restaurantsKeywords: positive electronic word of mouth, negative electronic word of mouth, product knowledge and purchase intention.