Anteseden dan konsekuensi dari price perception
Info Katalog
File Repositori
Nomor Panggil : 2016-TA-MJ-022121093
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Ina Oktaviana Matusin
Subyek : Brand loyalty;Brand potential
Kata Kunci : price perception, product involvement.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2016_TA_MJ_022121093_Halaman-Judul.pdf1.pdf | ||
| 2. | 2016_TA_MJ_022121093_Bab-1.pdf1.pdf | ||
| 3. | 2016_TA_MJ_022121093_Bab-2.pdf1.pdf |
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| 4. | 2016_TA_MJ_022121093_Bab-3.pdf1.pdf |
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| 5. | 2016_TA_MJ_022121093_Bab-4.pdf1.pdf |
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| 6. | 2016_TA_MJ_022121093_Bab-5.pdf1.pdf |
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| 7. | 2016_TA_MJ_022121093_Daftar-Pustaka.pdf1.pdf | ||
| 8. | 2016_TA_MJ_022121093_Lampiran.pdf1.pdf |
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P Penelitian ini bertujuan untuk menganalisis Product Involvement dan Price Perception yang penting untuk pengambilan keputusan manajer pemasaran. Penelitian ini bertujuan untuk menganalisis pengaruh Product Involvement dan Price Perception terhadap Brand Loyalty. Penelitian dilakukan dengan menggunakan produk Gaming console sebagai objek penelitian dan mengambil 200 sampel dari konsumen yang pernah membeli dan juga memakai sebuah gaming console (Playstation, Xbox, Nintendo). Metode yang digunakan ialah metode non-probability sampling dengan teknik Purposive Sampling dan menggunakan alat analisis Stuctural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Product Involvement secara langsung berpengaruh positif terhadap Value conciousness. (2) Product Involvement secara langsung berpengaruh positif terhadap Price conciousness. (3) Product Involvement secara langsung berpengaruh positif terhadap Sale pronesness. (4) Product Involvement secara langsung berpengaruh positif terhadap Price mavenism. (5) Product Involvement secara langsung berpengaruh positif terhadap Price Quality Schema.(6) Product Involvement secara langsung berpengaruh positif terhadap Prestige sensitivity.
T This study aims to analyze Product Involvement and Price Perception is important for decision-making marketing manager. This study aimed to analyze the influence of Product Involvement and Price Perception on Brand Loyalty. The study was conducted by using products Gaming console as a research object and taking a sample of 200 consumers who ever bought and also uses a gaming console (Playstation, Xbox, Nintendo). The method is using a non-probability sampling with purposive sampling techniques and analysis tools stuctural Equation Model (SEM). The results of this study were (1) Product Involvement direct positive influence on Value conciousness. (2) Product Involvement direct positive effect on Price conciousness. (3) Product Involvement direct positive effect on Sale pronesness. (4) Product Involvement direct positive effect on Price mavenism. (5) Product Involvement direct positive effect on Price Quality Schema. (6) Product Involvement direct positive effect on sensitivity Prestige.
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