DETAIL KOLEKSI

Pengaruh attitude dan price terhadap purchase intention towards organic food product


Oleh : Erik Kusmawan

Info Katalog

Nomor Panggil : 022002001080

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Asep Hermawan

Subyek : Attitudes;Marketing -- Management

Kata Kunci : attitude, subjective norms, perceived behavior control, enviromental concern, convenience, trust, pr

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2024_TA_SMJ_022002001080_Halaman-Judul.pdf 12
2. 2024_TA_SMJ_022002001080_Lembar-Pengesahan.pdf 6
3. 2024_TA_SMJ_022002001080_Bab-1-Pendahuluan.pdf 9
4. 2024_TA_SMJ_022002001080_Bab-2-Tinjauan-Pustaka.pdf 16
5. 2024_TA_SMJ_022002001080_Bab-3-Metodologi-Penelitian.pdf 14
6. 2024_TA_SMJ_022002001080_Bab-4-Analsis-dan-Pembahasan.pdf 13
7. 2024_TA_SMJ_022002001080_Bab-5-Kesimpulan.pdf 4
8. 2024_TA_SMJ_022002001080_Daftar-Pustaka.pdf 4
9. 2024_TA_SMJ_022002001080_lampiran.pdf 17

P Penelitian ini bertujuan untuk menguji dan menganalisis “Pengaruh Attitude Dan Price Terhadap Purchase Intention Towards Organic Food Product”. Sampel yang digunakan dalam penelitian ini adalah konsumen yang pernah mengkonsumsi makanan organik. Jumlah data pada penelitian ini adalah 225 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa Attitude, Perceived Behavioral Control, Environmental Concern, dan Price berpengaruh positif signifikan terhadap Purchase Intention produk makanan organik. Sedangkan Subjective Norms, Convenience, dan Trust tidak berpengaruh signifikan.

T This research aims to examine and analyze the "Influence of Attitude and Price on Purchase Intention Towards Organic Food Products." The sample used in this study consists of consumers who have previously consumed organic food. The research involved 225 respondents, collected through purposive sampling. Testing was conducted using the Structural Equation Model (SEM) method. The results indicate that Attitude, Perceived Behavioral Control, Environmental Concern, and Price have a significant positive influence on Purchase Intention for organic food products. However, Subjective Norms, Convenience, and Trust do not have a significant effect.

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