Anteseden dari repurchase intention pada ecommerce produk kecantikan
Nomor Panggil : 022002001033
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Sri Vandayuni Riorini
Subyek : Commerce - Marketing;Marketing - Management
Kata Kunci : web design, information quality, delivery service, e-satsfaction, repurchase intention.
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2024_TA_SMJ_022002001033_Halaman-Judul.pdf | 11 | |
2. | 2024_TA_SMJ_022002001033_Lembar-Pengesahan.pdf | 6 | |
3. | 2024_TA_SMJ_022002001033_Bab-1-Pendahuluan.pdf | 9 | |
4. | 2024_TA_SMJ_022002001033_Bab-2-Tinjauan-Pustaka.pdf | 12 |
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5. | 2024_TA_SMJ_022002001033_Bab-3-Metode-Penelitian.pdf | 19 |
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6. | 2024_TA_SMJ_022002001033_Bab-4-Analisis-dan-Pembahasan.pdf | 12 |
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7. | 2024_TA_SMJ_022002001033_Bab-5-Simpulan.pdf | 4 | |
8. | 2024_TA_SMJ_022002001033_Daftar-Pustaka.pdf | 4 | |
9. | 2024_TA_SMJ_022002001033_l-ampiran.pdf | 22 |
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P Penelitian ini bertujuan untuk menguji pengaruh web design, information quality,delivery service terhadap repurchase intention yang dimediasi oleh e-satisfaction padae-commerce kecantikan. Melakukan penyebaran kuesioner kepada 214 respondensebagai sampel. Dalam penelitian ini metode pengambilan sampel menggunakan nonprobabilitysampling, menggunakan teknik purposive sampling. Metode analisis datayang digunakan adalah Structural Equation Modeling (SEM), SPSS dan softwareAMOS22.Hasil penelitian menunjukan (1) Web Design berpengaruh positif terhadap Esatisfaction.(2) Information Quality berpengaruh positif terhadap E-Satisfaction. (3)Delivery Service berpengaruh positif terhadap E-Satisfaction. (4) E-satisfactionberpengaruh positif terhadap Repurchase Intentention. Peneliti selanjutnya diharapkaan bisa menambah variabel baru yang relevan dengan repurchase intentionantara lain disarankan untuk memasukan variabel brand engagement dan variabeltrust, Peneliti selanjutnya dapat disarankan melakukan penelitian dengan cakupanyang lebih luas, tidak hanya pada sektor e-commerce kecantikan, namun pada industrie-commerce ritel fashion atau e-commerce peralatan rumah tangga, menambahkanperiode survey untuk memperkuat hasil atas penelitian.
T The objective of the empirical study is to examine and to analyze the effect of WebDesign, Information quality, delivery service on Repurchase Intention mediated by ESatisfcationof beauty e-commecre. Distributing questionnaires to 140 respondents assamples. In this study, the sampling method used non-probability sampling, usingpurposive sampling technique. The data analysis methods used are Structural Equation Modeling (SEM), SPSS andAMOS22 software. The results show (1) the Web Design variables have positive effecton Repurchase Intention and is supported. (2) the Information Quality variables havepositive effect on E-Satisfaction and is supported. (3) the Delivery Service variableshave positive effect on E-Satisfaction and is supported.(4) the E-Satisfaction variableshave significant and positive effect on Repurchase Intention and is supported. It ishoped that future researchers will be able to add new variables that are relevant torepurchase intention, including suggestions to include brand engagement variables and trust variables. Future researchers can be advised to conduct research with a broaderscope, not only in the beauty e-commerce sector, but in the e-commerce industry.fashion retail commerce or household equipment e-commerce, adding a survey periodto strengthen the results of the research.