Pengaruh perceived usefulness of online reviews, trust, perceived risk terhadap online purchase intention

DETAIL KOLEKSI

Pengaruh perceived usefulness of online reviews, trust, perceived risk terhadap online purchase intention

Oleh : Muhammad Aditya Ramadhan

Info Katalog

Nomor Panggil : 022001801122

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Arnolt Kristian Pakpahan

Subyek : Marketing - Management;Risk management

Kata Kunci : online purchase intention, perceived risk, perceived usefulness of online review, trust.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_2018_SMJ_022001801122_Halaman-Judul.pdf	9
2.	2023_2018_SMJ_022001801122_Lembar-Pengesahan.pdf	5
3.	2023_2018_SMJ_022001801122_Bab-1-Pendahuluan.pdf	8
4.	2023_2018_SMJ_022001801122_Bab-2-Tinjauan-Pustaka.pdf	19
5.	2023_2018_SMJ_022001801122_Bab-3-Metodologi-Penelitian.pdf	15
6.	2023_2018_SMJ_022001801122_Bab-4-Analisis-dan-Pembahasan.pdf	13
7.	2023_2018_SMJ_022001801122_Bab-5-Kesimpulan.pdf	4
8.	2023_2018_SMJ_022001801122_Daftar-Pustka.pdf	7
9.	2023_2018_SMJ_022001801122_Lampiran.pdf	25

Abstrak
Abstract

P Penelitian ini menguji pengaruh Perceived Usefulness of Online Review, Trust, dan Perceived Risk terhadap Online Purchase Intention studi kasus e-commerce. Penelitian ini berbasis kuesioner untuk mengumpulkan data dari 140 responden. Dilakukan teknik analisis data yang digunakan adalah dengan menggunakan Structural Equation Model (SEM) dibantu dengan software SPSS 25 dan AMOS 21.Hasil yang didapatkan dalam penelitian ini dapat disimpulkan bahwa terdapat pengaruh positif Perceived Usefulness of Online Review terhadap Trust, terdapat pengaruh positif Trust terhadap Perceived Risk, terdapat pengaruh positif Perceived Usefulness of Online Review terhadap Online Purchase Intention, terdapat pengaruh positif Trust terhadap Online Purchase Intention, dan tidak terdapat pengaruh Perceived Risk terhadap Online Purchase Intention pada masyarakat JABODETABEK yang pernah melakukan transaksi minimal satu kali dalam satu bulan pada e-commerce. Diharapkan bagi peneliti selanjutnya untuk melakukan penelitian pada wilayah lain dengan menambahkan variabel yang sudah ada.

T This study examines the effect of Perceived Usefulness of Online Review, Trust, and Perceived Risk on Online Purchase Intention of the e-commerce case study. This research is based on a questionnaire to collect data from 140 respondents. The data analysis technique used is the Structural Equation Model (SEM) assisted by SPSS 25 and AMOS 21 software.The results obtained in this study can be concluded that there is a positive effect of Perceived Usefulness of Online Review on Trust, there is a positive influence of Trust on Perceived Risk, there is a positive influence of Perceived Usefulness of Online Review on Online Purchase Intention, there is a positive influence of Trust on Online Purchase Intention, and there is no effect of Perceived Risk on Online Purchase Intention for the JABODETABEK community who have made a transaction at least once a month at e-commerce. It is hoped that future researchers will conduct research in other areas by adding the existing variables.