Pengaruh self-brand connection terhadap brand loyalty melalui brand experience
Info Katalog
File Repositori
Nomor Panggil : 022161142
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2020
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Brand name products
Kata Kunci : self-brand connection, brand loyalty, brand experience.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2020_TA_MJ_022161142_Halaman-Judul.pdf | 11 | |
| 2. | 2020_TA_MJ_022161142_Bab-1.pdf | 8 | |
| 3. | 2020_TA_MJ_022161142_Bab-2.pdf |
|
|
| 4. | 2020_TA_MJ_022161142_Bab-3.pdf |
|
|
| 5. | 2020_TA_MJ_022161142_Bab-4.pdf |
|
|
| 6. | 2020_TA_MJ_022161142_Bab-5.pdf |
|
|
| 7. | 2020_TA_MJ_022161142_Daftar-Pustaka.pdf | 6 | |
| 8. | 2020_TA_MJ_022161142_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Self-BrandConnection Terhadap Brand Loyalty melalui Brand Experience. Sampel yangdigunakan dalam penelitian ini berjumlah 240 responden dan dikumpulkan denganmetode purposive sampling. Pengujian dilakukan dengan metode Structural EquationModel (SEM). Hasil dari penelitian ini adalah: (1) Self-Brand Connectionberpengaruh positif terhadap Brand Experience, (2) Brand Experience berpengaruhpositif terhadap Brand Loyalty, (3) Self-brand Connection berpengaruh positifterhadap Brand Loyalty, (4) Self-Brand Connection berpengaruh positif terhadapBrand Loyalty melalui Brand Experience.
T This study aims to test and analyze the effect of Self-Brand Connectiontoward Brand Loyalty through Brand Experience. The sample used in this studyamounted to 240 respondents and was collected by pusposive sampling method.Tests are carried out using the Structural Equation Model (SEM) method. The resultsof this study are : (1) Self-Brand Connection has a positive effect on BrandExperience, (2) Brand Experience has positive effect on Brand Loyalty, (3) Self-Brand Connection has a positive effect on Brand Loyalty, (4) Self-Brand Connectionhas a positive effect toward Brand Loyalty through Brand Experience.
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Peran self-brand connection dalam memediasi pengaruh image satisfaction terhadap online purchase intention
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Peran emotional attachment dalam memediasi pengaruh self-brand connection terhadap positive word of mouth.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh endorse credibility dan selp-brand connection terhadap consumer-based brand equity
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Analisis brand experience sebagai faktor yang memediasi hubungan antara self-brand connection dan brand loyalty
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand love pada transportasi online
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3229)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)