Konsekuensi dari electronic word of mouth

DETAIL KOLEKSI

Konsekuensi dari electronic word of mouth

Oleh : Dewi Prastika

Info Katalog

Nomor Panggil : 2018_TA_MJ_022141235

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Ina Oktaviana Matusin

Subyek : Information quality;Marketing management

Kata Kunci : information quality, information credibility, needs of information, attitude toward information, inf

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2018_TA_MJ_022141235_Halaman-Judul.pdf	18
2.	2018_TA_MJ_022141235_Bab-1.pdf
3.	2018_TA_MJ_022141235_Bab-2.pdf
4.	2018_TA_MJ_022141235_Bab-3.pdf
5.	2018_TA_MJ_022141235_Bab-4.pdf
6.	2018_TA_MJ_022141235_Bab-5.pdf
7.	2018_TA_MJ_022141235_Daftar-Pustaka.pdf
8.	2018_TA_MJ_022141235_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji apakah terdapat pengaruh Electronic Word ofmouth terhadap information usefulness, information adoption dan purchase intention.Penelitian ini menggunakan data cross-sectional dengan menggunakan kuesioneruntuk pengumpulan data. Teknik pengambilan sampel dalam penelitian ini adalahnon-probability sampling, khususnya purposive sampling. Populasi dalam penelitian ini adalah konsumen yang berbelanja online 3 kali dalam 6 bulan, mempunyai media sosial dan , melihat informasi produk yang di share oleh teman di media sosial dan mengambil 250 sampel konsumen. Alat analisa yang digunakan adalah Structural Equation Modelling (SEM) dengan menggunakan bantuan program Analysis of Moment Structure (AMOS). Hasil penelitian ini menunjukkan bahwa (1) information adoption berpengaruh positif terhadap purchase intention, (2) information usefulness berpengaruh positif terhadap information adoption, (3) information quality berpengaruh positif terhadap information usefulness, (4) information credibility berpengaruh positif terhadap information usefulness, (5) needs of information berpengaruh positif terhadap information usefulness, (6) attitude towards information berpengaruh positif terhadap information usefulness dan (7) attitude towards information berpengaruh positif terhadap purchase intention.

T This study aimed to examine whether there is an influence of Electronic Word ofMouth to Information Usefulness, Information Adoption and Purchase Intention.This study used cross-sectional data and questionnaires for data collecting. Thesampling technique used in this research is non-probability sampling, which ispurposive sampling. Consumers who shop online 3 times in 6 months, have social This study aimed to examine whether there is an influence of Electronic Word of Mouth to Information Usefulness, Information Adoption and Purchase Intention. This study used cross-sectional data and questionnaires for data collecting. The sampling technique used in this research is non-probability sampling, which is purposive sampling. Consumers who shop online 3 times in 6 months, have social usefulness, (6) attitude towards information is positively affected to information usefulness,and (7) attitude towards information is positively affected to purchase intention.