Anteseden dan konsekuensi purchase intention toward eco-fashion
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Yolanda Masnita Siagian
Pembimbing 2 : Mahasiswa
Kata Kunci : Environmental concerns, social influence, altruism, purchase intention of eco fashion, electronic wo
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001056_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002001056_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001056_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001056_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001056_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001056_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001056_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001056_Bab-1.pdf | ||
| 9. | 2024_SK_SMJ_022002001056_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002001056_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002001056_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002001056_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002001056_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002001056_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk menyelidiki serta menilai dampak dari environmental concerns, social influence, altruism, purchase intentions of eco fashion, dan electronic word of mouth terhadap willingness to pay konsumen eco fashion di Indonesia. Penelitian ini menggunakan sampel sebanyak 139 partisipan. Sebagai metode pengambilan sampel, purposive sampling dipergunakan. Dengan menggunakan teknik Structural Equation Model (SEM), data dianalisis. Hasil penelitian ini adalah: (1) Pengaruh Environmental Concerns terhadap Purchase Intention of Eco Fashion adalah positif; (2) Pengaruh Social Influence terhadap Purchase Intention of Eco Fashion adalah positif; (3) Altruisme berpengaruh positif terhadap Purchase Intention of Eco Fashion; (4) Purchase Intention of Eco Fashion berpengaruh positif terhadap eWOM; (5) Tidak terdapat hubungan positif antara Purchase Intention of Eco Fashion dengan kemauan membayar; (6) Pengaruh eWOM terhadap Willingness to Pay tidak positif, dan; (7) Pengaruh positif Purchase Intention of Eco Fashion dan Willingness to Pay dimediasi oleh eWOM.
T The objective of this study is to investigate and assess the impact of electronic word of mouth, environmental concerns, social influence, altruism, and purchase intentions of eco fashion on the propensity to pay of eco fashion consumers in Indonesia. This study utilized a sample of 139 participants. As a sampling method, purposive sampling was utilized. Utilizing the Structural Equation Model (SEM) technique, the data were analyzed. These are the outcomes of this research: (1) The influence of environmental concerns on the intention to purchase eco-fashion is positive; (2) The impact of social influence on the intention to purchase eco-fashion is positive; (3) Altruism influences the intention to purchase eco-friendly fashion positively; (4) Eco-fashion purchase intent positively influences eWOM; (5) There is no positive correlation between purchase intention of eco-fashion and willingness to pay; (6) The impact of eWOM on Willingness to Pay is not positive, and; (7) The positive impact of purchase intention of eco-fashion and willingness to pay is mediated by eWOM..
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