Pengembangan produk (prototype) dan inovasi produk journey of wayang board game ke arah komersial
P Permainan tradisional pada saat ini sudah semakin terkikis dan tergantikan olehpermainan digital. Nilai budaya yang moral yang terkandung pada permainantradisional seolah tidak menarik minat pada generasi muda sekarang. Akibatnya,permainan tradisional mulai terlupakan dan menjadi asing di kalangan anakanak.Selain itu, permainan tradisional memiliki banyak manfaat terhadapperkembangan kognitif, afektif, dan psikomotorik anak. Prototype produkpertama telah divalidasi dalam kegiatan Habibie Festival oleh pengguna anakanak dan orang dewasa dengan demo solution, wawancara dan diskusi denganpengguna. Tujuan penelitian adalah pengembangan produk prototype Journey ofwayang board game kearah inovasi dan komersial. Pendekatan pengembanganproduk Journey of wayang dilakukan dengan menggunakan design thinking,value proposition canvas, dan business model canvas dan analisa pengembangankelayakan bisnis. Hasil keluarannya adalah prototype kedua adalah rancanganproduk dan kelayakan aspek teknikal, aspek SDM, aspek finansial dapatmemenuhi kebutuhan pengguna serta menjadikan produk Journey of Wayangyang sesuai dengan kebutuhan pengguna kearah produk komersil.
T Traditional games are now increasingly eroded and replaced by digitalgames. The moral cultural values contained in traditional games do not attractinterest in today's young generation. Children's games. In addition, traditionalgames have many benefits for the cognitive, affective, and psychomotordevelopment of children. Researchers also want a game that explores the creativeside and innovation so that children have balanced knowledge in these 3 aspects.The development of traditional games using creative innovations, Journey ofWayang board game trip is expected to be a solution for the community related tothe mindset of the global community regarding traditional games, loss ofaffective, cognitive and psychomotor aspects, as well as seeking the potential oflocal cultural tourism to appreciate local content filled with cultural life. Inconducting product development, Journey of Wayang are carried out using designthinking methods, empathy maps, value proposition canvas, and business modelcanvas which have been validated in the Habibie Festival activities by the methodof discussion and discussion with visitors at the event. Expected results areproducts that can meet the needs and complaints of the consumens and makeJourney of Wayang products as commercial products.