Pengaruh social media information dan social media entertainment terhadap social media performance pada pengguna media social
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Moch Sabur
Pembimbing 2 : Asep Hermawan
Subyek : Social media--Economic aspects
Kata Kunci : Social Media Information, Social Media Entertainement, Social Media Performance
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001129_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022002001129_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001129_Surat-Hasil-Similaritas.pdf | 2 | |
| 4. | 2024_SK_SMJ_022002001129_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | ||
| 5. | 2024_SK_SMJ_022002001129_Lembar-Pengesahan.pdf | ||
| 6. | 2024_SK_SMJ_022002001129_Pernyataan-Orisinalitas.pdf | ||
| 7. | 2024_SK_SMJ_022002001129_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | ||
| 8. | 2024_SK_SMJ_022002001129_Bab-1.pdf | 6 | |
| 9. | 2024_SK_SMJ_022002001129_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002001129_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002001129_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002001129_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002001129_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002001129_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh Social Media Information dan Social Media Entertainment terhadap Social Media Performance pada pengguna media sosial. Kriteria responden pada penelitian ini merupakan pengguna Media Sosial. Metode pengumpulan data yang digunakan non-probability sampling dengan teknik purposive sampling dengan menggunakan kuesioner yang telah diisi oleh 160 responden. Metode analisis data yang digunakan adalah metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Social Media Information berpengaruh positif terhadap Social Media Performance, (2) Social Media Information berpengaruh positif terhadap Social Media Entertainment, (3) Social Media Entertainment berpengaruh positif terhadap Social Media Performance, (4) Social Media Information berpengaruh positif terhadap Social Media Performance yang dimediasi oleh Social Media Entertainment.
T The purpose of this research is to test and analyze the influence of Social Media Information and Social Media Entertainment on Social Media Performance among social media users. The criteria for respondents in this research are Social Media users. The data collection method used was non-probability sampling with a purposive sampling technique using a questionnaire that was filled in by 160 respondents. The data analysis method used is the Structural Equation Model (SEM) method. The results of this research are: (1) Social Media Information has a positive effect on Social Media Performance, (2) Social Media Information has a positive effect on Social Media Entertainment, (3) Social Media Entertainment has a positive effect on Social Media Performance, (4) Social Media Information has a positive effect on Social Media Performance which is mediated by Social Media Entertainment.
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