Anteseden dan konsekuensi brand love
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Robert Kristaung
Kata Kunci : Antecedents and conseqeunces of brand love
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002006004_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022002006004_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002006004_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002006004_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002006004_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002006004_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002006004_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002006004_Bab-1.pdf | 7 | |
| 9. | 2024_SK_SMJ_022002006004_Bab-2.pdf | 8 |
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| 10. | 2024_SK_SMJ_022002006004_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002006004_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002006004_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002006004_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002006004_Lampiran.pdf |
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P Penelitian ini bertujuan menguji dan menganalisis peran anteseden brand attachment, brand satisfaction dan konsekuensi brand love, brand loyalty, brand word of mouth pada konsumen merek mobil di Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 210 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Brand Attachment berpengaruh positif terhadap Brand Love, (2) Brand Satisfaction berpengaruh positif terhadap Brand Love, (3) Brand Love berpengaruh positif terhadap Brand Loyalty, (4) Brand Love berpengaruh positif terhadap Brand Word of Mouth, (5) Brand Loyalty berpengaruh positif terhadap Brand Word of Mouth.
T This study aims to examine and analyze the role of antecedents of brand attachment, brand satisfaction and the consequences of brand love, brand loyalty, brand word of mouth on consumers of car brands in Indonesia. The sample used in this study amounted to 210 respondents. The sampling technique used was purposive sampling. The data were analyzed using the Structural Equation Model (SEM) method. The results of this study are: (1) Brand Attachment has a positive effect on Brand Love, (2) Brand Satisfaction has a positive effect on Brand Love, (3) Brand Love has a positive effect on Brand Loyalty, (4) Brand Love has a positive effect on Brand Word of Mouth, (5) Brand Loyalty has a positive effect on Brand Word of Mouth.
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