Perkembangan pada produk pembiayaan pemilikan rumah (PPR) iB Maslahah sebelum dan selama covid-19 pada Bank BJB Syariah Kantor Cabang Soepomo
T Tujuan penelitian ini untuk mengetahui perkembangan produk pembiayaan pemilikan rumah (PPR) iB Maslahah Subsidi maupun Non subsidi sebelum dan selama Covid-19 di Bank Jabar Banten Syariah Kantor Cabang Soepomo Jakarta. Hasil Penelitian menunjukkan hasil yaitu perkembangan produk Pembiayaan Pemilikan Rumah (PPR) iB Maslahah sebelum Covid-19 menunjukkan hasil yang kurang baik dari segi perkembangan unit atau nasabah dikarenakan harga rumah yang terlalu mahal, walaupun nasabah tetap berkembang tetapi persentasenya terbilang rendah dibanding selama Covid-19.Sedangkan selama Covid-19 menunjukkan perkembangan yang terus meningkat setiap tahunnya dari segi jumlah nasabah maupun persentase kenaikan dikarenakan keunggulan serta strategi untuk menurunkan harga rumah yang menjadikan produk tersebut menarik minat nasabah.
T The purpose of this study was to determine the development of subsidized and non-subsidized iB Maslahah home ownership financing (PPR) products before and during Covid-19 at Bank Jabar Banten Syariah Soepomo Jakarta Branch Office. The results showed that the development of the iB Maslahah Home Ownership Financing (PPR) product before Covid-19 showed poor results in terms of unit or customer development because house prices were too expensive, although customers continued to grow but the percentage was relatively low compared to during Covid-19 Meanwhile, during Covid-19, the development continues to increase every year in terms of the number of customers and the percentage increase due to advantages and strategies to reduce house prices which make these products attractive to customer.