DETAIL KOLEKSI

Pengaruh Green Perceived (GPV) green brand knowledge terhadap purchase intention to buying green product melalui attitude towards to purchasing green product


Oleh : Rahellia Rona Uli Panjaitan

Info Katalog

Nomor Panggil : 122011810063

Subyek : Purchasing

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Asep Hermawan

Kata Kunci : Green Perceived Value, Green Brand Knowledge, Attitude Toward to Purchasing Green Product, Purchase


File Repositori
No. Nama File Ukuran (KB) Status
1. 2020_TS_MMJ_122011810063_Halaman-Judul.pdf 1425.99
2. 2020_TS_MMJ_122011810063_Lembar-Pengesahan.pdf 3140.26
3. 2020_TS_MMJ_122011810063_Bab-1_Pendahuluan.pdf 804.65
4. 2020_TS_MMJ_122011810063_Bab-2_Tinjauan-Pustaka.pdf 899.8
5. 2020_TS_MMJ_122011810063_Bab-3_Metodologi-Penelitian.pdf 962.68
6. 2020_TS_MMJ_122011810063_Bab-4_Analisis-dan-Pembahasan.pdf 147.29
7. 2020_TS_MMJ_122011810063_Bab-5_Kesimpulan.pdf 969.3
8. 2020_TS_MMJ_122011810063_Daftar-Pustaka.pdf 1260.69
9. 2020_TS_MMJ_122011810063_Lampiran.pdf 1955.87

P Penelitian ini bertujuan untuk menganalisis Pengaruh Green Perceived Value(GPV), Green Brand Knowledge terhadap Purchase Intention to Buying Green Productmelalui Attitude Toward To Puchase Green Product. Data diperoleh langsung melaluipenyebaran kuesioner melalu google docs dan whatsapp kepada konsumen yangpernah membeli Green Product. Jumlah responden dalam penetian ini adalah 200orang. Hasil kuesioner di olah menggunakan Smart PLS versi 3.29.Hasil pengujian hipotesis menunjukkan: Functional Value berpengaruhterhadap Purchase Intention to Buying Green Product dengan Attitude Toward ToPuchase Green Product sebagai mediasi. Conditional Value berpengaruh terhadapPurchase Intention to Buying Green Product dengan Attitude Toward To PuchaseGreen Product sebagai mediasi. Social Value yang tidak berpengaruh terhadapPurchase Intention to Buying Green Product dengan Attitude Toward To PuchaseGreen Product sebagai mediasi. Emotional Value berpengaruh terhadap PurchaseIntention to Buying Green Product dengan Attitude Toward To Puchase Green Productsebagai mediasi. Green Brand Knowledge berpengaruh terhadap Purchase Intention toBuying Green Product dengan Attitude Toward To Purchase Green Product melaluiAttitude Toward To Puchase Green Product.Kata Kunci: Green Perceived Value, Green Brand Knowledge, Attitude Toward toPurchasing Green Product, Purchase Intention to Buying Green ProductGreen Perceived Value (GPV) Green Brand Knowledge Terhadap Purchase Intention toBuying Green Product Melalui Attitude Towards to Purchasing GreenRahellia Rona

T The purpose of this research is to analyze the effect of Green Perceived Value(GPV), Green Brand Knowledge on Purchase Intention to Buying Green Productthrough Attitude Toward To Puchase Green Product. The data are obtained directlyfrom the distribution of questionnaires with google docs and whastapp to consumerswho have buy Green product . where processed using structural equation model (SEM)with the help of Smart PLS versi 3.29 software.Hypothesis testing result show that: Functional Value has a significant effecton Attitude Toward To Puchase Green Product. Conditional Value has a significanteffect on Attitude Toward To Puchase Green Product. Social Value has no significanteffect on Attitude Toward To Puchase Green Product. Emotional Value has asignificant effect on Attitude Toward To Puchase Green Product. Green BrandKnowledge has a significant effect on Attitude Toward To Puchase Green Product.Attitude Toward To Puchase Green Product has a significant effect on PurchaseIntention to Buying Green ProductKeyword: Green Perceived Value, Green Brand Knowledge, Attitude Toward toPurchasing Green Product, Purchase Intention to Buying Green Product

Bagaimana Anda menilai Koleksi ini ?