DETAIL KOLEKSI

Anteseden dari sustainable tourism intention di Indonesia


Oleh : Karenina Tyastavia

Info Katalog

Nomor Panggil : 022002000025

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Luki Ardiati Pratomo

Subyek : Marketing - Management

Kata Kunci : sustainable tourism intention, attitudes, subjective norms.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2024_TA_SMJ_022002000025_Halaman-Judul.pdf 11
2. 2024_TA_SMJ_022002000025_Lembar-Pengesahan.pdf 5
3. 2024_TA_SMJ_022002000025_Bab-1-Pendahuluan.pdf 12
4. 2024_TA_SMJ_022002000025_Bab-2-Tinjaun-Pustaka.pdf 14
5. 2024_TA_SMJ_022002000025_Bab-3-Metode-Penelitian.pdf 20
6. 2024_TA_SMJ_022002000025_Bab-4-Analisis-dan-Pembahasan.pdf 17
7. 2024_TA_SMJ_022002000025_Bab-5-Kesimpulan.pdf 5
8. 2024_TA_SMJ_022002000025_Daftar-Pustaka.pdf 9
9. 2024_TA_SMJ_022002000025_Lampiran.pdf 13

P Penelitian ini dilakukan untuk mengetahui pengaruh Attitudes, Subjective Norms, Perceived Behavioral Control, dan Travel Motivation terhadap Sustainable Tourism Intention. Data diperoleh dengan menyebarkan kuisioner secara online melalui link Google form kepada 170 responden yang pernah melakukan kegiatan pariwisata berkelanjutan. Dengan teknik pengambilan sampel menggunakan metode Purposive Sampling. Uji hipotesis dalam penelitian ini menggunakan analisis regresi berganda (Multiple Regression) dengan mengunakan software SPSS 23. Hasil dalam penelitian ini menunjukkan Subjective Norms, Perceived Behavioral Control, dan Travel Motivation berpengaruh positif terhadap Sustainable Tourism Intention.Sedangkan, Attitudes tidak berpengaruh positif terhadap Sustainable Tourism Intention.

T This research was conducted to determine the influence of Attitudes, Subjective Norms, Perceived Behavioral Control and Travel Motivation toward Sustainable Tourism Intention. In this study, data were collected through the distribution of quistionnaires online via a Google Form link to 170 respondents who had carried out sustainable tourism activities. The sampling technique employed in this research was pusposive sampling method. The Hypothesis testing in this research used Multiple Regression (MR) analysis using SPSS 23 software. The results indicate that Subjective Norms, Perceived Behavioral Control and Travel Motivation have a positive influence on Sustainable Tourism Intention. Meanwhile, Attitudes do not have a positive influence toward Sustainable Tourism Intention.

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