Pengaruh religiosity, dan personal norm terhadap halal purchase behaviouryang dimediasi oleh attitude pada kosmetik halal
Info Katalog
File Repositori
Nomor Panggil : 022001902061
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Husna Leila Yusran
Subyek : Marketing--Management
Kata Kunci : religiosity, personal norm, attitude, halal purchase behaviour.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001902061_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001902061_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001902061_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2023_TA_SMJ_022001902061_Bab-2-Tinjuan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022001902061_Bab-3-Metodologi-Penelitian.pdf | -1 |
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| 6. | 2023_TA_SMJ_022001902061_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001902061_Bab-5-Simpulan.pdf | 5 | |
| 8. | 2023_TA_SMJ_022001902061_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001902061_Lampiran.pdf |
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T Tujuan penelitian ini adalah menganalisis pengaruh Religiosity, dan Personal Norm terhadap Halal Purchase Behaviour yang dimediasi oleh Attitude. Penelitian ini menggunakan data primer. Data dikumpulkan menggunakan kuesioner yang telah diuji dan disebarkan secara online kepada 160 responden. Penentuan sampel diambil dengan teknik purposive sampling, dengan kriteria individu yang menggunakan kosmetik halal lebih dari 2 kali dalam waktu 6 bulan terakhir. Pengolahan data dilakukan dengan software SPSS 22. Analisis data meliputi: uji validitas dan reliabilitas. Metode analisis data penelitian ini menggunakan SEM dengan software AMOS. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara Religiosity terhadap Attitude, pengaruh positif Personal Norm terhadap Attitude, terdapat pengaruh positif Attitude terhadap Halal Purchase Behaviour, Attitude memediasi pengaruh Religiosity terhadap Halal Purchase Behaviour, Attitude memediasi pengaruh Personal Norm terhadap Halal Purchase Behaviour. Sementara Religiosity tidak berpengaruh terhadap Halal Purchase Behaviour, dan Personal Norm tidak berpengaruh terhadap Halal Purchase Behaviour. Diharapkan penelitian selanjutnya dapat menggunakan objek dan variabel lain yang dapat meningkatkan Halal Purchase Behaviour seperti variabel Quality of Halal Products, Experience, Image of Products, dan variabel mediasi seperti Purchase Intention.
T The aim of this research is to analyze the influence of Religiosity and Personal Norm on Halal Purchase Behavior which is mediated by Attitude. This research uses primary data. Data was collected using a questionnaire that had been tested and distributed online to 160 respondents. The sample was taken using a purposive sampling technique, with the criteria being that individuals used halal cosmetics more than twice in the last 6 months. Data processing was carried out using SPSS 22 software. Data analysis included: validity and reliability tests. The data analysis method for this research uses SEM with AMOS software. The results of the research show that there is a positive influence between Religiosity on Attitude, a positive influence of Personal Norms on Attitude, a positive influence of Attitude on Halal Purchase Behavior, Attitude mediates the influence of Religiosity on Halal Purchase Behavior, Attitude mediates the influence of Personal Norms on Halal Purchase Behavior. Meanwhile, Religiosity has no effect on Halal Purchase Behavior, and Personal Norm has no effect on Halal Purchase Behavior. It is hoped that further research can use other objects and variables that can improve Halal Purchase Behavior such as Quality of Halal Products, Experience, Image of Products variables, and mediating variables such as Purchase Intention.
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