Anteseden dan konsekuensi affective engagement
Info Katalog
File Repositori
Nomor Panggil : 022001901225
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Luki Adiati Pramono
Subyek : Marketing management;Food--Quality
Kata Kunci : mobile online review,food quality,restaurant reputation,affective engagement, continuous purchase in
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901225_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001901225_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001901225_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001901225_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022001901225_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001901225_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001901225_Bab-5-Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022001901225_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001901225_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh Affective Engagement sebagai mediator pengaruh Mobile Online Review, Food Quality, Restaurant Reputation terhadap Continuous Purchase Intention Penelitianini menggunakan responden yang didapat sesuai kriteria dengan metode pengambilan sampel purposive sampling sebanyak 250 responden.Pengolahan datanya menggunakan statistik Structural Equation Modelling (SEM) dengan menggunakan software AMOS 26. Hasil penelitian ini menunjukan bahwa Mobile Online Reviewtidak berpengaruh positif terhadap Affective Engagement, Food Quality memiliki pengaruh positif terhadap Affective Engagement, Restaurat Reputation memilik ipengaruh positif terhadap Affective Engagement,dan Affective Engagement memiliki pengaruh positif terhadap Continuous Purchase Intention. Hasil penelitianini berguna untuk perusahaan dalam bidang makanan dan masyarakat yang menggunakan layanan pesan antar makanan melalui online karena layanan ini memungkinkan konsumen untuk memesan makanan dari restoran tertentu dan kemudian diantar ke lokasi yang diinginkan oleh konsumen dengan mudah .
T This study aims to analyze the effect of affective engagement as a mediator of the influence of mobile online review, food quality, restaurant reputation on continuous purchase intention this study uses respondents obtained according to criteria with the method of taking purposive sampling sampling of 250 respondents. The data processing uses structural equation modeling (SEM) statistics using AMOS 26 software. The results of this study indicate that Mobile Online Review has no positive effect on affective engagement, food quality has a positive influence on affective engagement, reputation restaurants have a positive effect on affective engagement, and Affective engagement has a positive influence on continuous purchase intention. The results of this study are useful for people who use food delivery services online because this service allows consumers to order food from certain restaurants and then delivered to the location desired by consumers easily
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