Antaseden destinasi brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 022001700023
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Ganawati
Subyek : Marketing - Management;Brand loyalty;Customer satisfaction - Marketing
Kata Kunci : customer based brand equity, destination brand awareness, destination brand value.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001700023_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001700023_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001700023_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001700023_Bab-2-Kerangka-Teoritis.pdf |
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| 5. | 2023_TA_SMJ_022001700023_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001700023_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001700023_Bab-5-Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022001700023_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001700023_Lembar-Pengesahan.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh destination brand awareness, destination brand image, destination brand quality, dandestination brand value terhadapdestination brand loyalty.Metode analisis data yang digunakan untuk menganalisis pengaruh variabel - variabel yang diteliti menggunakan metode analisis structural equation modeling (SEM) dengan bantuan software AMOS 22.Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara Destination Brand Awareness terhadap Destination Brand Loyalty, dan terdapat pengaruh positif antara Destination Brand Value terhadap Destination Brand Loyalty. Kemudian tidak terdapat pengaruh positif Destination Brand Image terhadap Destination Brand Loyalty, dan tidak terdapat pengaruh positif Destination Brand Quality terhadap Destination Brand Loyalty
T This study aims to analyze the influence of destination brand awareness, destination brand image, destination brand quality, and destination brand value on destination brand loyalty. Data analysis method used to analyze the influence of variables studied using structural equation modeling (SEM) analysis method with the help of AMOS 22 software.The results showed that there is a positive influence between Destination Brand Awareness on Destination Brand Loyalty, and there is a positive influence between Destination Brand Value on Destination Brand Loyalty. Then there is no positive influence of Destination Brand Image on Destination Brand Loyalty, and there is no positive influence of Destination Brand Quality on Destination Brand Loyalty.
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