Anteseden minat pembelian pakaian katun organik

DETAIL KOLEKSI

Anteseden minat pembelian pakaian katun organik

Oleh : Friska

Info Katalog

Nomor Panggil : 022001901245

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Robert Kristaung

Subyek : Consumer behaviour;Marketing management

Kata Kunci : environmental concern, attitudes, fashionable and trend, product performance, product authenticity,

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2023_TA_SMJ_022001901245_Halaman-Judul.pdf
2.	2023_TA_SMJ_022001901245_Lembar-Pengesahan.pdf
3.	2023_TA_SMJ_022001901245_Bab-1-Pendahuluan.pdf
4.	2023_TA_SMJ_022001901245_Bab-2-Tinjauan-Pustaka.pdf
5.	2023_TA_SMJ_022001901245_Bab-3-Metode-Penelitian.pdf
6.	2023_TA_SMJ_022001901245_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2023_TA_SMJ_022001901245_Bab-5-Kesimpulan.pdf
8.	2023_TA_SMJ_022001901245_Daftar-Pustaka.pdf
9.	2023_TA_SMJ_022001901245_Lampiran.pdf

Abstrak
Abstract

P Penenlitian ini bertujuan untuk menganalisis Environmental Concern, Attitudes, Fashionable and Trend, Product Performance, Product Authenticity, Economic Condition, terhadap Purchase Intention. Penelitian yang dilakukan adalah penelitian kuantitatif deskriptif dengan membagikan kuesioner. Penelitian ini menggunakan metode pengujian hypotesyis testing. Pengujian hipotesis menggunakan Structural Equation Model (SEM) dengan bantuan software AMOS 25. Data dalam penelitian ini dikumpulkan sebanyak 270 responden di DKI Jakarta. Dengan metode penarikan menggunakan Purposive Sampling.Hasil uji hipotesis pada penelitian menunjukkan bahwa terdapat pengaruh Environmental Concern, Attitudes, Fashionable and Trend, Product Performance, Product Authenticity, Economic Condition, terhadap Purchase Intention. Dari hasil penelitian ini diharapkan dapat memberikan masukan bagi manajer perusahaan agar dapat memperhatikan faktor-faktor penting yang sekiranya dapat membantu meningktakan penjualan.

T This research aims to analyze the effect of Environmental Concern, Attitudes, Fashionable and Trend, Product Performance, Product Authenticity, Economic Condition, on Purchase Intention. The research conducted was descriptive quantitative research by distributing questionnaires. This study uses the hypothesis testing method. Hypothesis testing uses the Structural Equation Model (SEM) with AMOS 27 software. The data in this study were collected from 270 respondents in DKI Jakarta. With the withdrawal method using Purposive Sampling.The results of hypothesis testing in this study show that there is an influence of Environmental Concern, Attitudes, Fashionable and Trend, Product Performance, Product Authenticity, Economic Condition, on Purchase Intention. From the results of this study it is hoped that it can provide input for company managers so that they can pay attention to the factors that might help to increase the selling.