Pengaruh costumer trust, costumer perceived value dan costumer satisfaction terhadap brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 022001900001
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Arnolt Kristian Pakpahan
Subyek : Consumer satisfaction;Brand loyalty
Kata Kunci : costumer trust, costumer perceived value, costumer satisfaction, brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001900001_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001900001_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001900001_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001900001_Bab-2-Tinjauan-Pustaka.pdf |
|
|
| 5. | 2023_TA_SMJ_022001900001_Bab-3-Metode-Penelitian.pdf |
|
|
| 6. | 2023_TA_SMJ_022001900001_Bab-4-Analisis-dan-Pembahasan.pdf |
|
|
| 7. | 2023_TA_SMJ_022001900001_Bab-5-Kesimpulan.pdf |
|
|
| 8. | 2023_TA_SMJ_022001900001_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001900001_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji hubungan Costumer Trust, Costumer Perceived Value, Costumer Satisfaction terhadap Brand Loyalty konsumen supermarket Hypermart. Melakukan penyebaran kuesioner kepada 200 Responden sebagai sample. Dalam penelitian ini metode pengambilan sample menggunakan non-probability sampling, menggunakan Teknik purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM), SPSS dan Software AMOS22. Hasil menampilkan (1) Variabel Costumer Trust terdapat pengaruh positif terhadap Costumer Perceived Value, (2) Costumer Trust berpengaruh positif terhadap Costumer Satisfaction, (3) Costumer Trust berpengaruh positif terhadap Brand Loyalty, (4) Costumer Perceived Value tidak berpengaruh positif terhadap Costumer Satisfaction, (5) Costumer Perceived Value berpengaruh positif terhadap Brand Loyalty, dan (6) Costumer Satisfaction berpengaruh positif terhadap Brand Loyalty. Saran (1). Penelitian selanjutnya dapat memperluas penyebaran kuesioner ke seluruh daerah agar data bisa lebih akurat. (2). Penelitian selanjutnya dapat memperluas cakupan penelitian diberbagai jenis bisnis tidak hanya perusahaan retailer Hypermarket, peneliti selanjutnya dapat melakukan penelitian pada objek lain.
T This study aims to examine the relationship between Customer Trust, Customer Perceived Value, and Customer Satisfaction with Brand Loyalty for Hypermart supermarket consumers. Distributing questionnaires to 200 respondents as a sample. In this study the sampling method used non-probability sampling, using a purposive sampling technique. The data analysis method used is Structural Equation Modeling (SEM), SPSS and AMOS22 Software. The results show (1) Customer Trust Variable has a positive effect on Customer Perception Value, (2) Customer Trust has a positive effect on Customer Satisfaction, (3) Customer Trust has a positive effect on Brand Loyalty, (4) Customer Perception Value has no positive effect on Customer Satisfaction , (5) Customer Perceived Value has a positive effect on Brand Loyalty, and (6) Customer Satisfaction has a positive effect on Brand Loyalty. Suggestion (1). Subsequent research can expand the spread of coverage to all regions so that data can be more accurate. (2). Subsequent research can expand the scope of research in various types of business, not only hypermarket retail companies, further researchers can conduct research on other objects.
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Analisis brand experience sebagai faktor yang memediasi hubungan antara self-brand connection dan brand loyalty
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand love pada transportasi online
FEB - Usakti
Pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty yang dimediasi oleh emotional brand attachment
FEB - Usakti
Pengaruh brand leadeship dan brand trust terhadap brand loyalty dalam produk pakaian di e-commerce
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6939)
- FK (2103)
- FKG (3253)
- FTSP (1110)
- FTI (2788)
- FTKE (2420)
- FALTL (1975)
- FSRD (709)