Konsekuensi dari source credibility pada pariwisata Indonesia
Info Katalog
File Repositori
Nomor Panggil : 022001901172
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Fatik Rahayu
Subyek : Internet marketing;Tourist trade
Kata Kunci : source cedibility, user attitude toward content, user attitude toward influencer,intention to visit
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901172_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001901172_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001901172_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001901172_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022001901172_Bab-3-Metodologi-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001901172_Bab-4-Analisa-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001901172_Bab-5-Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022001901172_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001901172_Lembar-Pengesahan.pdf |
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P Penelitian ini bertujuan menguji dan menganalisis peran Source Credibility terhadapUser Atttitude Toward Content, User Attitude Toward Influencer dan Intention to Visit pada Pariwisata Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 218 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Source Credibility berpengaruh positif terhadap User Attitude Toward Content, (2) Source Credibility berpengaruh positif terhadap User Attitude Toward Influencer, (3) User Attitude Toward Content berpengaruh positif terhadap Intention to Visit dan (4) User Attitude Toward Influencer berpengaruh positif terhadap Intention to Visit
T This study aims to examine and analyze the role of Source Credibility on User Attitude Toward Content, User Attitude Toward Influencers and Intention to Visit in Indonesian Tourism. The sample used in this study amounted to 218 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this study are: (1) Source Credibility has a positive effect on User Attitude Toward Content, (2) Source Credibility has a positive effect on User Attitude Toward Influencers, (3) User Attitude Toward Content has a positive effect on Intention to Visit and (4) Users Attitude Toward Influencer has a positive effect on Intention to Visit
Pengaruh social media marketing dan destination image terhadap intention to visit the destination
FEB - Usakti
Pengaruh social media marketing dan destination image terhadap intention to visit the destination
FEB - Usakti
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