Anteseden dan konsekuensi dari electronic word-of-mouth credibility
Info Katalog
File Repositori
Nomor Panggil : 022001801177
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Sri Vandayuni Riorini
Subyek : Marketing - Management
Kata Kunci : brand image, electronic word-of-mouth credibility, purchase intention, social networking sites.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001801177_Halaman-Judul.pdf | 11 | |
| 2. | 2022_TA_SMJ_022001801177_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2022_TA_SMJ_022001801177_Bab-1-Pendahuluan.pdf | ||
| 4. | 2022_TA_SMJ_022001801177_Bab-2-Tinjauan-Pustaka1.pdf |
|
|
| 5. | 2022_TA_SMJ_022001801177_Bab-3-Metodologi-Penelitian.pdf |
|
|
| 6. | 2022_TA_SMJ_022001801177_Bab-4-Analisis-dan-Pembahasan.pdf |
|
|
| 7. | 2022_TA_SMJ_022001801177_Bab-5-Simpulan.pdf |
|
|
| 8. | 2022_TA_SMJ_022001801177_Daftar-Pustaka.pdf | 4 | |
| 9. | 2022_TA_SMJ_022001801177_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menganalisis anteseden dan konsekuensi dari electronic word-of-mouth credibility. Objek penelitiannya adalah situs jejaring sosial. Metode pengumpulan data yang digunakan adalah kuesioner dengan teknik non-probability sampling dengan purposive sampling kepada 210 responden pengguna situs jejaring sosial di Indonesia. Metode analisis data yang digunakan adalah Structural Equation Modelling (SEM). Hasil dari penelitian ini menunjukkan bahwa anteseden dari e-WOM credibility adalah high involvement, trust, recommendation, dan message content, serta konsekuensi dari e-WOM credibility adalah brand image dan purchase intention. Penelitian selanjutnya dapat menggunakan lebih banyak situs jejaring sosial, dapat menggunakan objek penelitian lainnya yang termasuk bagian dari media sosial seperti messenger/VoIP, dan dapat menganalisis brand image sebagai variabel mediasi.
T This study aims to analyze the antecedents and consequences of electronic word-of-mouth credibility. The object of the research is a social networking site. The data collection method used is a questionnaire with a non-probability sampling technique with purposive sampling to 210 respondents who use social networking sites in Indonesia. The data analysis method used is Structural Equation Modeling (SEM). The results of this study indicate that the antecedents of e-WOM credibility are high involvement, trust, recommendation, and message content, and the consequences of e-WOM credibility are brand image and purchase intention. Further research can use more social networking sites, can use other research objects that are part of social media such as messenger/VoIP, and can analyze brand image as a mediating variable.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh brand image terhadap purchase Intentions melalui perceived price, trust, dan perceived value
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3279)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)