Anteseden dari behavioral intention (produk mobile app travel melalui smartphone di Indonesia)

DETAIL KOLEKSI

Anteseden dari behavioral intention (produk mobile app travel melalui smartphone di Indonesia)

Oleh : Siti Amelia Arsanti Nugraheni

Info Katalog

Nomor Panggil : 022001806024

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Arwini Sumardi

Subyek : Marketing - Management;Travel - Mobile apps

Kata Kunci : mobile ease of use, mobile usefulness, satisfaction, behavioral intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2022_TA_SMJ_022001806024_Halaman-Judul.pdf
2.	2022_TA_SMJ_022001806024_Lembar-Pengesahan.pdf
3.	2022_TA_SMJ_022001806024_Bab-1--Pendahuluan.pdf
4.	2022_TA_SMJ_022001806024_Bab-2-Tinjauan-Pustaka.pdf
5.	2022_TA_SMJ_022001806024_Bab-3-Metode-Penelitian.pdf
6.	2022_TA_SMJ_022001806024_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2022_TA_SMJ_022001806024_Bab-5-Kesimpulan1.pdf
8.	2022_TA_SMJ_022001806024_Daftar-Pustaka.pdf
9.	2022_TA_SMJ_022001806024_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji dan menganalisa Anteseden dariBehavioral Intention (Produk Mobile App Travel melalui Smartphone di Indonesia).Objek penelitian ini adalah produk mobile app travel. Metode yang digunakan adalahnon-probability sampling dengan teknik purposive sampling kepada 165 responden.Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Model(SEM). Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif mobileease of use terhadap mobile usefulness, terdapat pengaruh positif mobile ease of useterhadap satisfaction, terdapat pengaruh positif mobile usefulness terhadap satisfactiondan terdapat pengaruh positif satisfaction terhadap behavioral intention.

T This study aims to examine and analyze Antecedents of Behavioral Intention(Mobile App Travel Product Through Smartphone in Indonesia). The object in thisstudy are the mobile apps travel. The method of collecting data used non-probabilitysampling with purposive sampling technique to 165 respondents. The analyticalmethod used in this study is the Structural Equation Model (SEM). The result of thisstudy indicates there is a positive effect of mobile ease of use on mobile usefulness,there is a positive effect of mobile ease of use on satisfaction, there is a positive effectof mobile usefulness on satisfaction, and there is a positive effect of satisfaction onbehavioral intention.