Pengaruh brand trust, brand image, brand satisfaction terhadap purchase intention

DETAIL KOLEKSI

Pengaruh brand trust, brand image, brand satisfaction terhadap purchase intention

Oleh : Ruth Cynthia Roulina Manullang

Info Katalog

Nomor Panggil : 022001904024

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Subyek : Brand name products

Kata Kunci : brand trust, brand image, brand satisfaction, purchase intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2021_TA_SMJ_022001904024_Halaman-Judul.pdf
2.	2021_TA_SMJ_022001904024_Lembar-Pengesahan.pdf
3.	2021_TA_SMJ_022001904024_Bab-1-Pendahuluan.pdf	6
4.	2021_TA_SMJ_022001904024_Bab-2-Tinjauan-Pustaka.pdf
5.	2021_TA_SMJ_022001904024_Bab-3-Metodologi-Penelitian.pdf	14
6.	2021_TA_SMJ_022001904024_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2021_TA_SMJ_022001904024_Bab-5-Kesimpulan.pdf
8.	2021_TA_SMJ_022001904024_Daftar-Pustaka.pdf
9.	2021_TA_SMJ_022001904024_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis variabel apa saja yang dapatmempengaruhi konsumen terhadap Purchase Intention. Pada penelitian ini PurchaseIntention dipengaruhi oleh 3 faktor, yaitu Brand Trust, Brand Image, dan BrandSatisfaction.Penelitian ini dilakukan pada individu yang sudah pernah membeli produk kopi danmengambil 255 sampel dari individu yang sudah pernah membeli produk kopi minimaldua kali dalam kurun waktu 6 bulan terakhir. Metode yang digunakan adalah nonprobability sampling dengan tekhnik pusposive sampling dan menggunakan alat Structural Equation Model (SEM).Hasil dari penelitian ini adalah (1a) Attractiveness berpengaruh positif terhadap BrandTrust. (1b) Attractiveness tidak berpengaruh positif terhadap Brand Image. (1c)Attractiveness berpengaruh positif terhadap Brand Satisfaction. (2a) Expertiseberpengaruh positif terhadap Brand Trust. (2b) Expertise berpengaruh positif terhadapBrand Image. (2c) Expertise berpengaruh positif terhadap Brand Satisfaction. (3a)Trustworthiness berpengaruh positif terhadap Brand Trust. (3b) Trustworthiness tidakberpengaruh positif terhadap Brand Image. (3c) Trustworthiness tidak berpengaruhpositif terhadap Brand Satisfaction. (4) Brand Trust berpengaruh positif terhadap Purchase Intention. (5) Brand Image tidak berpengaruh positif terhadap PurchaseIntention. (6) Brand Satisfaction berpengaruh positif terhadap Purchase Intention.

T This study aims to analyze what variables can affect consumers towards PurchaseIntention. In this study, Purchase Intention are influenced by 3 factors, namely BrandTrust, Brand Image, and Brand Satisfaction.This study was conducted on individuals who have purchased coffee products and took255 samples from individuals who have purchased coffee products at least twice in thelast 6 months. The method used is non-probability sampling with purposive samplingtechnique and using the Structural Equation Model (SEM). The results of this studyare (1a) Attractiveness has a positive effect on Brand Trust. (1b) Attractiveness does not have a positive effect on Brand Image. (1c) Attractiveness has a positive effect onBrand Satisfaction. (2a) Expertise has a positive effect on Brand Trust. (2b) Expertisehas a positive effect on Brand Image. (2c) Expertise has a positive effect on BrandSatisfaction. (3a) Trustworthiness has a positive effect on Brand Trust. (3b)Trustworthiness has no positive effect on Brand Image. (3c) Trustworthiness has nopositive effect on Brand Satisfaction. (4a) Brand Trust has a positive effect onPurchase Intention. (4b) Brand Image has no positive effect on Purchase Intention.(4c) Brand Satisfaction has a positive effect on Purchase Intention.