C Convenience stores, or commonly referred to as small retail outlets in Indonesia, are shops that sell a variety of daily necessities such as nine staples, food and drinks. In this modern era, retail outlets sell clothes. Retail outlets managed by PT. XYZ there are three namely in the City of DKI Jakarta, Kuningan and Mekarwangi. PT XYZ has a problem that has not yet reached the target set. Each outlet has a different target, where for DKI Jakarta Outlets it has a target of Rp. 25,000,000, Mekarwangi Store Rp. 20,000,000, and Bojongsari Store Rp. 15,000,000 while the sales achieved today are DKI Jakarta Outlets Rp. 15,000. 000 (84%), Mekarwangi outlets with Rp 10,000,000 (76%), and Bojongsari outlets with Rp 6,000,000 (79%). For this reason, PT. XYZ has the goal of achieving its targets by evaluating its current business model and creating a business development plan. Business development is carried out to expand the franchise chain of PT. XYZ by adding new outlets again in new locations. The required strategy is to identify the BMC from the three stores, then create a CPM matrix as an analysis of retail outlet competitors and also combine success factors with the 9 Principles Of Mix Marketing Strategy method. After that, describe the SWOT internally using the Value Chain Analysis, and for the external part use the PEST and Five Forces Porters. After that, the SWOT Matrix is conducted to analyze Strength, Weakness, Opportunity and Threat of the three retail outlets. The SWOT Matrix is filled with SWOT Descriptions that produce SO (Strength Opportunity), ST (Strength Threat), WO (Weakness Opportunity), and WT (Weakness Threat). Finally, where to fill in BMC which is a proposal to produce a new business model of the new strategy obtained from the SWOT Matrix. In the final step, it is validated through the feasibility of the business whether the outlet is feasible or not to be operated. Cost structure evaluation from BMC outlets for 11 SWOT Strategies obtained from the value chain, Five Forces Porters and PEST that will be applied to the new BMC model. From the results of the analysis it can be concluded that the addition of new outlets is feasible.