Anteseden dari intention to online shopping

DETAIL KOLEKSI

Anteseden dari intention to online shopping

Oleh : Desy Kartikasari

Info Katalog

Nomor Panggil : 022001708006

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Fatik Rahayu

Subyek : Marketing - Management

Kata Kunci : trust, convenience, customer service, attitude towards online shopping, subjective norm.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2020_TA_MJ_022001708006_Halaman-Judul.pdf
2.	2020_TA_MJ_022001708006_Bab-1.pdf
3.	2020_TA_MJ_022001708006_Bab-2.pdf
4.	2020_TA_MJ_022001708006_Bab-3.pdf
5.	2020_TA_MJ_022001708006_Bab-4.pdf
6.	2020_TA_MJ_022001708006_Bab-5.pdf
7.	2020_TA_MJ_022001708006_Daftar-Pustaka.pdf
8.	2020_TA_MJ_022001708006_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji dan menganalisis faktor yang dapat mempengaruhi atau memotivasi intensi atau niat pelanggan untuk melakukan belanja atau pembelian secara online. Sampel yang digunakan dalam penelitian ini berjumlah 220 responden dan penelitian ini menggunakan metode non probability sampling, pengambilan sampel dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah Trust berpengaruh positif terhadap Intention to shop online, Trust tidak berpengaruh positif terhadap Attitude towards Online Shopping, Attitude towards Online Shopping berpengaruh positif terhadap Intention to shop online, Convenience berpengaruh positif terhadap Intention to shop online, Convenience tidak berpengaruh positif terhadap Attitude towards Online Shopping, Customer Service tidak berpengaruh positif terhadap Intention to shop online, Customer Service berpengaruh positif terhadap Attitude towards Online Shopping dan Subjective Norm berpengaruh positif terhadap Intention to shop online.

T The objective of this study is to examine and analyze factors that can influence or motivate customer intentions to shop online or purchases online. The samples being used in this study is 220 respondents. Non probability sampling were used to collected the data and the data collection method being used by this study is purposive sampling. The testing is conducted by using Structural Equation Model (SEM) analysis method. The findings of this study are : Trust has positive effect toward Intention to shop online, Trust has no positive effect toward Attitude towards Online Shopping, Attitude towards Online Shopping has positive effect toward Intention to shop online, Convenience has positive effect toward Intention to shop online, Convenience has no positive effect toward Attitude towards Online Shopping, Customer Service has no positive effect toward Intention to shop online, Customer Service has positive effect toward Attitude towards Online Shopping dan Subjective Norm has positive effect toward Intention to shop online.