Antecedents dari conspicuous consumption
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022132058
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Ganawati
Subyek : Social media advertising;Marketing Management
Kata Kunci : facebook, consumer behavior, social media advertising
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022132058_Halaman-Judul.pdf | ||
| 2. | 2017_TA_MJ_022132058_Bab--1.pdf | ||
| 3. | 2017_TA_MJ_022132058_Bab--2.pdf | ||
| 4. | 2017_TA_MJ_022132058_Bab-3.pdf |
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| 5. | 2017_TA_MJ_022132058_Bab-4.pdf |
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| 6. | 2017_TA_MJ_022132058_Bab-5.pdf |
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| 7. | 2017_TA_MJ_022132058_Daftar-pustaka.pdf | ||
| 8. | 2017_TA_MJ_022132058_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh dari Facebook usage terhadap conspicuous consumption melalui envy, narcissism, dan desire for self promotion. Rancangan penelitian yang digunakan dalam penelitian ini merupakan pengujian hipotesis (hypothesis testing). Data dikumpulkan dari 314 responden dengan purposive sampling pengguna Facebook yang minimal membuka Facebook dalam 1 bulan terakhir dan berkewarganegaraan Indonesia. Uji hipotesis menggunakan metode SEM (Structural Estimated Modelling). Hasil dari pengujian menunjukkan bahwa Facebook usage berpengaruh positif terhadap narcissism dan envy, desire for self promotion dan envy memiliki pengaruh positif terhadap conspicuous consumption, envy dan narcissism berpengaruh postitif terhadap desire for self promotion, sementara dari
T This study aims to analyze the effects of Facebook usage on conspicuous consumption through envy, narcissism, and desire for self promotion. The research method used in this study is hypothesis testing (hypothesis testing). Data were collected from 314 respondents with purposive sampling of Facebook users who open Facebook at least in the last 1 month and Indonesian citizenship. Hypothesis test using SEM (Structural Estimated Modeling) method. The results of the test show that Facebook usage has positive effect on narcissism and envy, desire for self promotion and envy have positive influence on conspicuous consumption, envy and narcissism have a positive effect on desire for self promotion, while from this research also known that narcissism does not affect conspicuous consumption.
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