Anteseden dan konsekuensi relationship quality pada universitas di jabodetabek.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Moch Sabur
Kata Kunci : : interaction, sharing of information, surveillance, information quantity, relationship quality, bra
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001232_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022002001232_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001232_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001232_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001232_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001232_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001232_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001232_Bab-1.pdf | 12 | |
| 9. | 2024_SK_SMJ_022002001232_Bab-2.pdf | 14 |
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| 10. | 2024_SK_SMJ_022002001232_Bab-3.pdf | 7 |
|
| 11. | 2024_SK_SMJ_022002001232_Bab-4.pdf | 24 |
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| 12. | 2024_SK_SMJ_022002001232_Bab-5.pdf | 6 | |
| 13. | 2024_SK_SMJ_022002001232_Daftar-Pustaka.pdf | 6 | |
| 14. | 2024_SK_SMJ_022002001232_Lampiran.pdf | 24 |
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P Penelitian ini bertujuan untuk menganalisis Pengaruh social interaction, sharing of information, surveillance, information quality terhadap relationship quality dan pengaruh relationship quality terhadap brand image dan brand loyalty. Penelitian ini dilakukan pada individu pengguna media sosial yang mengikuti minimal satu media sosial universitas dan minimal pernah kuliah pada salah satu universitas di wilayah Jabodetabek minimal 1 tahun. Data penelitian diperoleh melalui kuesioner online (google form). Teknik penarikan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Alat analisis data yang digunakan adalah Structural Equation Model (SEM). Penelitian ini menggunakan responden yang didapat sesuai kriteria sebanyak 203 responden. Hasil penelitian ini menyimpulkan bahwa social interaction, sharing of information, surveillance, information quality memiliki pengaruh positif terhadap relationship quality dan relationship quality memiliki pengaruh positif terhadap brand image dan brand loyalty.
T This research aims to analyze the influence of social interaction, sharing of information, surveillance, information quality on relationship quality and the influence of relationship quality on brand image and brand loyalty. This research was conducted on individual social media users who follow at least one university social media and have studied at a university in the Jabodetabek area for at least 1 year. Research data was obtained through an online questionnaire (google form). The sampling technique used in this research is purposive sampling. The data analysis tool used is the Structural Equation Model (SEM). This research used 203 respondents obtained according to the criteria. The results of this research conclude that social interaction, sharing of information, surveillance, information quality have a positive influence on relationship quality and relationship quality has a positive influence on brand image and brand loyalty.
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Info Koleksi Skripsi
Universitas
Fakultas
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- FTKE (2524)
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