Pengaruh e-satisfaction, e-trust, perceived value terhadap repurchase intention pada segmen e-commerce b2c.

DETAIL KOLEKSI

Pengaruh e-satisfaction, e-trust, perceived value terhadap repurchase intention pada segmen e-commerce b2c.

Oleh : Destiana Paramita

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Moch Sabur

Pembimbing 2 : Asep Hermawan

Kata Kunci : Web Design, Information Quality, Delivery Service, E-Satisfaction, Security, Customer Service Qualit

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_SK_SMJ_022001902011_Halaman-Judul.pdf	13
2.	2024_SK_SMJ_022001902011_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2024_SK_SMJ_022001902011_Surat-Hasil-Similaritas.pdf	1
4.	2024_SK_SMJ_022001902011_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2024_SK_SMJ_022001902011_Lembar-Pengesahan.pdf	4
6.	2024_SK_SMJ_022001902011_Pernyataan-Orisinalitas.pdf	1
7.	2024_SK_SMJ_022001902011_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2024_SK_SMJ_022001902011_Bab-1.pdf	15
9.	2024_SK_SMJ_022001902011_Bab-2.pdf	30
10.	2024_SK_SMJ_022001902011_Bab-3.pdf	19
11.	2024_SK_SMJ_022001902011_Bab-4.pdf
12.	2024_SK_SMJ_022001902011_Bab-5.pdf	7
13.	2024_SK_SMJ_022001902011_Daftar-Pustaka.pdf	3
14.	2024_SK_SMJ_022001902011_Lampiran.pdf

Abstrak
Abstract

T Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh E â€“ Satisfaction, E â€“ Trust, Perceived Value terhadap Repurchase Intention pada Segmen E â€“ Commerce B2C. Penelitian ini menggunakan jenis penelitian berupa pengujian hipotesis (hypothesis testing). Penelitian ini menggunakan dua belas variabel yaitu Web Design, Information Quality, Delivery Service, E â€“ Satisfaction, Security, Customer Service Quality, E â€“ Trust, Perceived Fair Price, Perceived Risk, Perceived Value, dan Repurchase Intention. Pengumpulan data pada penelitian ini diperoleh melalui penyebaran kuesioner. Metode pengambilan sampel dalam penelitian ini yaitu metode non probability sampling. Pada penelitian ini, dalam menganalisis data penulis menggunakan analisis uji instrumen dan SEM dengan bantuan program SPSS versi 27 dan AMOS. Dalam penelitian ini dapat ditarik kesimpulan jika Web Design, Information Quality, Delivery Service terhadap E- Satisfaction, Security dan Customer Service Quality terhadap E-Trust, Perceived Fair Price dan Perceived Risk terhadap Perceived Value pada Elektronik B2C, sehingga Customer Satisfaction juga berpengaaruh kepada Repurchase Intention.

T The aim of this research is to determine the influence of E - Satisfaction, E - Trust, Perceived Value on Repurchase Intention in the B2C e - Commerce Segment. This research uses a type of research in the form of hypothesis testing. This research uses twelve variables, namely Web Design, Information Quality, Delivery Service, E - Satisfaction, Security, Customer Service Quality, E - Trust, Perceived Fair Price, Perceived Risk, Perceived Value, and Repurchase Intention. Data collection in this research was obtained through distributing questionnaires. The sampling method in this research is a non-probability sampling method. In this research, in analyzing the data the author used instrument test analysis and SEM with the help of the SPSS version 27 and AMOS programs. In this research, it can be concluded that Web Design, Information Quality, Delivery Service on E-Satisfaction, Security and Customer Service Quality on E-Trust, Perceived Fair Price and Perceived Risk on Perceived Value in B2C electronics, so that customer satisfaction also influences repurchase intention