Pengaruh perceived usefulness, perceived easy of use dan perceived risk terhadap attitude towards online shopping
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022146008
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Fatik Rahayu
Subyek : Electronic commerce;Consumer behavior
Kata Kunci : perceived usefulness, perceived easy of use, perceived risk, attitude towards online shopping.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2019_TA_MJ_022146008_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022146008_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022146008_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022146008_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022146008_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022146008_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022146008_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022146008_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Perceived Usefulness, Perceived Easy of Use, Perceived Risk terhadap Attitude Towards Online Shopping. Data dikumpulkan dengan mendistribusikan kuesioner kepada 197 orang yang memiliki pengalaman berbelanja online. Penelitian ini menggunakan Structural Equation Modeling (SEM) sebagai metode analisis. Hasil penelitian menunjukkan bahwa yang dirasakan perceived Usefulness memiliki dampak positifdan signifikan terhadap sikap konsumen, perceived Easy of use memiliki dampakpositif dan signifikan terhadap Attitude Towards Online Shopping, Hasil daripenelitian ini menunjukkan tidak terdapat pengaruh Perceived risk terhadap attitudetowards online shopping dampak Perceived Risk yang dirasakan terhadap AttitudeTowards Online Shopping hanya berlaku untuk kelompok konsumen yang memiliki tingkat Coupon Proneness tinggi. Pengaruh Perceived Risk yang dirasakan pada Attitude Towards Online Shopping dimoderasi oleh variabel Coupon Proneness Studi ini memberikan kontribusi yang signifikan terhadap literatur ritel online dengan mengidentifikasi peran sifat kepribadian terhadap belanja online.
T The purpose of this study is to analyze influence of Perceived Usefulness,Perceived Easy Of Use, Perceived Risk On Attitude Towards Online Shopping. Datacollected by distributing questionnaire to 197 peoples who had experiences onlineshopping. This research uses The Stuctural Equation Modeling (SEM) as analysismethode. Results showed that perceived usefulness has a positive and significantimpact on consumer attitude, perceived ease of use has a positive and significantimpact on consumer attitude, the results of this study indicate that there is no impactof perceived risk on attitude towards online shopping the impact of perceived risk onAttitude towards online shopping only applies to consumers having high couponproneneness . The impact of perceived risk on attitude towards online shopping ismoderated by the coupon proneness variable. The study makes a significantcontribution to the literature of online retailing by identifying the role of personalitytraits on attitude towards online shopping.
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