Antaseden dan konsekuensi dari attachment
Info Katalog
File Repositori
Nomor Panggil : 022001901056
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Arwini Sumardi
Subyek : Internet marketing
Kata Kunci : homophily, social presence, physical attractiveness, attachment, loyalty to the influencer
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901056_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001901056_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001901056_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001901056_Bab-2-Tinjauan-Pustaka.pdf | 15 |
|
| 5. | 2023_TA_SMJ_022001901056_Bab-3-Metode-Penelitian.pdf | 14 |
|
| 6. | 2023_TA_SMJ_022001901056_Bab-4-Analisis-dan-Pembahasan.pdf | 10 |
|
| 7. | 2023_TA_SMJ_022001901056_Bab-5-Kesimpulan.pdf | 4 |
|
| 8. | 2023_TA_SMJ_022001901056_Daftar-Pustaka.pdf | 6 | |
| 9. | 2023_TA_SMJ_022001901056_Lampiran.pdf | 17 |
|
P Penelitian ini dimaksud untuk menganalisis Antaseden dan Konsekuensi dari attachment pada influencer. Metode penelitian ini adalahh kuantitatif deskriptif yang digunakan untuk menggambarkan hubungan atau pengaruh antar variabel-variabel penelitian berdasarkan pada penggunaan analisis statistik dan persamaan matematis. Sumber data diperoleh melalui survei kuesioner secara online kepada 150 responden. Teknik analisis data yang digunakan adalah Structurak Equation Model (SEM) untuk menguji hipotesis-hipotesis pada penelitian. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif homophily, social presence, physical attractiveness terhadap attachment, dan terdapat pengaruh postif attachment terhadap loyalty to the influencer.
T This study is intended to analyze the antecedents and consequences of attachment to influencers. This research method is descriptive quantitative which is used to describe the relationship or influence between research variables based on the use of statistical analysis and mathematical equations. The data source was obtained through an online questionnaire survey of 150 respondents. The data analysis technique used is the Structural Equation Model (SEM) to test the hypotheses in the study. The results of the study show that there is a positive effect of homophily, social presence, physical attractiveness on attachment, and there is a positive effect of attachment on loyalty to the influencer.
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