DETAIL KOLEKSI

Anteseden green product buying decision


Oleh : Widiana Sari

Info Katalog

Nomor Panggil : 022001801078

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Ayu Eka Sari

Subyek : Make-or-buy decisions

Kata Kunci : environmental consciousness, eco-label, attitude, green advertising, price.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2022_TA_SMJ_022001801078_Halaman-Judul.pdf
2. 2022_TA_SMJ_022001801078_Lembar-Pengesahan.pdf
3. 2022_TA_SMJ_022001801078_Bab-1-Pendahuluan.pdf
4. 2022_TA_SMJ_022001801078_Bab-2-Tinjauan-Pustaka.pdf
5. 2022_TA_SMJ_022001801078_Bab-3-Metode-Penelitian.pdf
6. 2022_TA_SMJ_022001801078_Bab-4-Analisis-dan-Pembahasan.pdf
7. 2022_TA_SMJ_022001801078_Bab-5-Kesimpulan.pdf
8. 2022_TA_SMJ_022001801078_Daftar-Pustaka.pdf
9. 2022_TA_SMJ_022001801078_Lampiran.pdf

P Penelitian ini bertujuan untuk menganalisis environmental consciousness, eco-label, attitude, green advertising dan price terhadap green product buying decision. Sampel yang digunakan dalam penelitian ini berjumlah 290 responden dengan teknik pengambilan sampel yaitu menggunakan purposive sampling. Responden dalam penelitian ini yaitu konsumen yang mengetahui dan pernah melihat beberapa produk ramah lingkungan yang mempunyai label ramah lingkungan seperti makanan organik, kosmetik, dan deterjen. Pengujian hipotesis dilakukan dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa environmental consciousness tidak berpengaruh positif terhadap green product buying decision, eco-label tidak berpengaruh positif terhadap green product buying decision, attitude berpengaruh positif terhadap green product buying decision, green advertising berpengaruh positif terhadap green product buying decision, dan price berpengaruh positif terhadap green product buying decision.

T This study aims to analyze the effect of Environmental Awareness, Eco-Label, Attitude, Green Advertising and Price through Green Product Buying Decision. The sample used in this study amounted 290 respondents with a sampling technique using purposive sampling. Respondents in this study were consumers who know and have seen several green product that have eco-label such as organic food, cosmetics, and detergents. Hypothesis testing was carried out using the Structural Equation Model (SEM) method. The results of this study indicate that environmental awareness does not have a positive effect on buying decision for green product, eco-labels does not have a positive effect on buying decision for green product, attitudes has positive effect on buying decision for green product, green advertising has a positive effect on buying decision for green product, and price has positive effect on buying decision for green product.

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