DETAIL KOLEKSI

Konsekuensi dari utilitarian value, technicality, dan perceived risk terhadap mobile payment need recognition


Oleh : Yaneva Anindita Dwi Cahyaningrum

Info Katalog

Nomor Panggil : 022002006502

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Fatik Rahayu

Subyek : Mobile commerce;Consumer satisfaction

Kata Kunci : utilitarian value, technicality, perceived risk, consumer satisfaction, need recognition


File Repositori
No. Nama File Ukuran (KB) Status
1. 2022_TA_SMJ_022002006502_Halaman-Judul.pdf 450.96
2. 2022_TA_SMJ_022002006502_Lembar-Pengesahan.pdf 432.52
3. 2022_TA_SMJ_022002006502_Bab-1-Pendahuluan.pdf 233.13
4. 2022_TA_SMJ_022002006502_Bab-2-Tinjauan-Pustaka.pdf 235.86
5. 2022_TA_SMJ_022002006502_Bab-3-Metode-Penelitian.pdf 530.01
6. 2022_TA_SMJ_022002006502_Bab-4-Analisis-dan-Pembahasan.pdf 342.08
7. 2022_TA_SMJ_022002006502_Bab-5-Kesimpulan.pdf 206.75
8. 2022_TA_SMJ_022002006502_Daftar-Pustaka.pdf 415.49
9. 2022_TA_SMJ_022002006502_Lampiran.pdf 401.67

P Penelitian ini bertujuan untuk menguji dan menganalisis konsekuensi dari utilitarian value, technicality dan perceived risk terhadap consumer satisfaction dan needrecognition pada penggunaan mobile payment. Penelitian ini menggunakan dataprimer dalam bentuk kuesioner. Teknik pengambilan sampel yang digunakan yaitupurposive sampling yang diberikan kepada 210 responden yang telah menggunakanlayanan mobile payment. Data dianalisis menggunakan SEM melalui programAMOS. Hasil dari penelitian ini adalah : (1) Utilitarian Value berpengaruh positifterhadap Consumer Satisfaction, (2) Technicality tidak berpengaruh negatif terhadapConsumer Satisfaction, (3) Perceived Risk tidak berpengaruh negatif terhadapConsumer Satisfaction, dan (4) Need Recognition berpengaruh positif terhadapConsumer Satisfaction.

T The purpose of this study was to examine and analyze the consequences of utilitarianvalue, technicality and perceived risk on consumer satisfaction and need recognitionon the use of mobile payments. The study used primary data in the form ofquestionnaires. The sampling technique used is purposive sampling given to 210respondents who have used mobile payment services. The data were analyzed usingSEM through the AMOS program. The results of this study are: (1) Utilitarian Valuehas a positive effect on Consumer Satisfaction, (2) Technicality has no negativeeffect on Consumer Satisfaction, (3) Perceived Risk has no negative effect onConsumer Satisfaction, and (4) Need Recognition has a positive effect on ConsumerSatisfaction.

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