DETAIL KOLEKSI

Anteseden dari green purchase intention


Oleh : Prita Pramesti

Info Katalog

Nomor Panggil : 022002006501

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Fatik Rahayu

Subyek : Marketing - Management;Product - Environmental aspects

Kata Kunci : environmental concern, green lifestyle, product knowledge, promotion, community, and green purchase


File Repositori
No. Nama File Ukuran (KB) Status
1. 2022_TA_SMJ_022002006501_Halaman-Judul.pdf 530.02
2. 2022_TA_SMJ_022002006501_Lembar-Pengesahan.pdf 170.95
3. 2022_TA_SMJ_022002006501_Bab-1-Pendahuluan.pdf 51.61
4. 2022_TA_SMJ_022002006501_Bab-2-Tinjauan-Pustaka.pdf 199.91
5. 2022_TA_SMJ_022002006501_Bab-3-Metode-Penelitian.pdf 819.03
6. 2022_TA_SMJ_022002006501_Bab-4-Analisis-dan-Pembahasan.pdf 255.63
7. 2022_TA_SMJ_022002006501_Bab-5-Kesimpulan.pdf 325.08
8. 2022_TA_SMJ_022002006501_Daftar-Pustaka.pdf 362.07
9. 2022_TA_SMJ_022002006501_Lampiran.pdf 216.81

T Tujuan penelitian ini adalah menganalisa pengaruh dari environmental concern, green lifestyle, product knowledge, promotion, dan community terhadapgreen purchase intention. Penelitian ini dilakukan dengan menyebarkan kuisionerkepada 200 responden. Teknik pengambilan sampel yang digunakan adalahconvenience sampling. Data dianalisis menggunakan metode Structural EquationModel (SEM) dengan bantuan program AMOS. Hasil dari penelitian ini menunjukanbahwa: (1) Environmental concern tidak berpengaruh positif terhadap greenpurchase intention, (2) Green lifestyle berpengaruh positif terhadap green purchaseintention, (3) Product knowledge berpengaruh positif terhadap green purchaseintention, (4) Promotion tidak berpengaruh positif terhadap green purchase intention,dan (5) Community berpengaruh positif terhadap green purchase intention.

T The purpose of this study is to analyze environmental concern, green lifestyle,product knowledge, promotion, and community towards green purchase intention.This research was conducted by distributing questionnaires to 200 respondents. Thesampling technique used is convenience sampling. The data are analyzed using theStructural Equation Model (SEM) method with the help of AMOS program. Theresults of this study indicate that : (1) Environmental concern has no positive effecton green purchase intention, (2) Green lifestyle has a positive effect on greenpurchase intention, (3) Product knowledge has a positive effect on green purchaseintention, (4) Promotion has no positive effect on green purchase intention, and (5)Community has a positive effect on green purchase intention.

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