DETAIL KOLEKSI

Pengaruh karakteristik limited edition car terhadap purchase intention


Oleh : Bayu Hariyo Bhirowo

Info Katalog

Nomor Panggil : 022001800002

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Automobile - Limited editions;Marketing - Management

Kata Kunci : limited edition car, brand trust, perceived value, purchase intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2022_TA_SMJ_022001800002_Halaman-Judul.pdf 415.22
2. 2022_TA_SMJ_022001800002_Lembar-Pengesahan.pdf 314.7
3. 2022_TA_SMJ_022001800002_Bab-1-Pendahuluan.pdf 328.27
4. 2022_TA_SMJ_022001800002_Bab-2-Tinjauan-Pustaka.pdf 323.82
5. 2022_TA_SMJ_022001800002_Bab-3-Metode-Penelitian.pdf 524.36
6. 2022_TA_SMJ_022001800002_Bab-4-Analisis-dan-Pembahasan.pdf 434
7. 2022_TA_SMJ_022001800002_Bab-5-Kesimpulan.pdf 289.89
8. 2022_TA_SMJ_022001800002_Daftar-Pustaka.pdf 417.54
9. 2022_TA_SMJ_022001800002_Lampiran.pdf 779.93

P Penelitian ini bertujuan untuk menguji karakteristik produk LEC (Limited Edition Car) dari berbagai produk serta mengkonfirmasi struktur hubungan antara nilai yang dirasakan, kepercayaan merek, dan niat membeli. Dan jugamemverifikasi apakah ada berbagai jenis pesan kelangkaan satu kali dan berulang.Penelitian ini menggunakan metode Purposive sampling dimana datadikumpulkan secara langsung melalui penyebaran kuesioner kepada 208responden dan diolah menggunakan metode analisis Structural Equation Model(SEM) Hasil penelitian menunjukkan bahwa berbagai karakteristik LEC terkaitdengan keunikan , ekspresi diri, dan investasi. Karakteristik seperti nilai yangdirasakan, kepercayaan merek, dan pengaruh kemauan untuk membeli . Dalamhubungan struktural dipengaruhi oleh jenis mobil dan pengaruh untuk membeli.Karena model khas LEC, perusahaan mobil harus mempertimbangkan karakteristik yang sesuai dengan konsumen. Juga, jenis rilis produk yang dapat di pertimbangkan sebagai pilihan konsumen.

T This study aims to examine the characteristics of LEC (Limited Edition Car) of various products as well as confirm the structure of the relationship between perceived value, brand trust, and purchase intention. And also verify if there are different types of one-time and recurring scarcity messages.This study uses a purposive sampling method where the data collected directly through distributing questionnaires to 208 respondents and processed using the Structural Equation Model analysis method (SEM). The results show that various LEC characteristics are related with uniqueness, self-expression, and investment. Characteristics such as the value that perceived, brand trust, and the influence of willingness to buy. In Structural relationship is influenced by the type of car and the influence to buy. Due to the typical LEC model, car companies should considercharacteristics that suit consumers. Also, the types of product releases that can beconsider as a consumer choice.

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