Pengaruh hedonic shopping motivation terhadap fashion leadership behavior
Info Katalog
File Repositori
Nomor Panggil : 022001801166
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Moch Sabur
Subyek : Marketing - Management;Shopping - Motivation
Kata Kunci : value shopping motivation, gratification shopping motivation, idea shopping motivation, adventure sh
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2022_TA_SMJ_022001801166_Halaman-Judul.pdf | ||
| 2. | 2022_TA_SMJ_022001801166_Lembar-Pengesahan.pdf | ||
| 3. | 2022_TA_SMJ_022001801166_Bab-1_Pendahuluan.pdf | ||
| 4. | 2022_TA_SMJ_022001801166_Bab-2_Tinjauan-Pustaka.pdf |
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| 5. | 2022_TA_SMJ_022001801166_Bab-3_Metode-Penelitian.pdf |
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| 6. | 2022_TA_SMJ_022001801166_Bab-4_Analisis-dan-pembahasan.pdf |
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| 7. | 2022_TA_SMJ_022001801166_Bab-5_Kesimpulan.pdf |
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| 8. | 2022_TA_SMJ_022001801166_Daftar-Pustaka.pdf | ||
| 9. | 2022_TA_SMJ_022001801166_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji pengaruh variabel value shopping motivation terhadap fashion leadership behavior , grativication shopping motivation terhadap fashion leadership behavior, idea shopping motivation terhadap fashion leadership behavior, adventure shopping motivation terhadap fashion leadership behavior, social shopping motivation terhadap fashion leadership behavior, dan terakhir role shopping motivation terhadap fashion leadership behavior.Sampel yang digunakan dalam penelitian ini berjumlah 220 responden yang pernah mengunjungi dan melakukan pembelian produk fashion di retail fashion. Teknik pengambilam sample yang digunakan adalah Purposive sampling. Alat analisis yang digunakan dalam penelitian ini adalah SPSS (Software Statistical Product and Service Solution).Hasil dari penelitian ini adalah (1) value shopping motivation berpengaruh potitif terhadap fashion leadership behavior ,(2) grativication shopping motivation tidak berpengaru positif terhadap fashion leadership behavior, (3) idea shopping motivation berpengaruh positif terhadap fashion leadership behavior, (4) adventure shopping motivation berpengaruh postif terhadap fashion leadership behavior, (5) social shopping motivation berpengaruh positif terhadap fashion leadership behavior, dan terakhir role shopping motivation tidak berpengaruh positif terhadap fashion leadership behavior.Peneliti selanjutnya dapat menggunakan variabel lain seperti, Utilitarian Shopping Motivation (Engelbertch., 2015) dan menggunakan objek penelitian lain seperti konsumen yang berbelanja fashion berbasis toko online (Parker dan Wang, 2016)
T This study aims to test the influence of variable value shopping motivation on fashion leadership behavior , gratification shopping motivation on fashion leadership behavior, idea shopping motivation on fashion leadership behavior, adventure shopping motivation on fashion leadership behavior, social shopping motivationation to fashion leadership behavior, and lastly role shopping motivation to fashion leadership behavior.The samples used in the study were 220 respondents who had visited and made purchases of fashion products at fashion retailers. The sampling technique used is Purposive sampling. The analysis tool used in this study is SPSS (Software Statistical Product and Service Solution).The results of this study were (1) value shopping motivation had a potentially positive effect on fashion leadership behavior ,(2) gratification shopping motivation had no positive effect on fashion leadership behavior, (3) idea shopping motivation had a positive effect on fashion leadership behavior, (4) adventure shopping motivation was featureda positive impact on fashion leadership behavior, (5) social shopping motivation has a positive effect on fashion leadsership behavior, and lastly role shopping motivation does not have a positive effect on fashion leadership behavior. Subsequent researchers can use other variables such as, Utilitarian Shopping Motivation (Engelbertech., 2015) and use other research objects such as consumers who shop for fashion based online storese (Parker dan Wang, 2016)
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