DETAIL KOLEKSI

Pengaruh citra merek terhadap kesetiaan merek dan kepuasan pelanggan pada Kedai Kopi Janji Jiwa


Oleh : Wulan Apriani

Info Katalog

Nomor Panggil : 022001700015

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Moch Sabur

Subyek : Brand loyalty;Consumer satisfaction

Kata Kunci : brand image, brand loyalty, perceived quality, customer satisfaction.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2022_TA_SMJ_022001700015_Halaman-Judul.pdf 712.63
2. 2022_TA_SMJ_022001700015_Lembar-Pengesahan.pdf 866.71
3. 2022_TA_SMJ_022001700015_Bab-1-Pendahuluan.pdf 539.55
4. 2022_TA_SMJ_022001700015_Bab-2-Tinjauan-Pustaka.pdf 662.94
5. 2022_TA_SMJ_022001700015_Bab-3-Metode-Penelitian.pdf 957.6
6. 2022_TA_SMJ_022001700015_Bab-4-Analisis-dan-Pembahasan.pdf 816.37
7. 2022_TA_SMJ_022001700015_Bab-5-Kesimpulan1.pdf 479.29
8. 2022_TA_SMJ_022001700015_Daftar-Pustaka.pdf 491.59
9. 2022_TA_SMJ_022001700015_Lampiran.pdf 2602.92

P Penelitian ini bertujuan untuk melihat apakah citra merek berpengaruh terhadapkesetiaan merek dan memberikan kualitas tinggi untuk memuaskan pelanggan pada kedai kopiJanji jiwa. Penelitian ini menggunakan metode Purposive Sampling dimana data dikumpulkanmelalui kuisioner online kepada 165 responden dan dioleh menggunakan metode analisisStructural Equation Model (SEM).Hasil dari penelitian menunjukan bahwa terdapat pengaruh positif Brand Imageterhadap Brand Loyalty, terdapat pengaruh positif Customer Satisfaction terhadap BrandLoyalty, terdapat pengaruh positif Perceived Quality terhadap Brand Image, terdapat pengaruh positif Brand Image terhadap Customer Satisfaction, terdapat pengaruh positif Perceived Quality terhadap Brand Loyalty.

T This study aims to see whether brand image has an effect on brand loyalty and providesperceived quality to customer satisfaction at the Janji Jiwa coffee shop. This study used the purposive sampling method, where data were collected through online questionnaires to 165 respondents and processed using the analysis method of Structural Equation Model (SEM).The results show that there is a positive influence of Brand Image on Brand Loyalty, there is a positive influence of Customer Satisfaction on Brand Loyalty, there is a positive influence of Perceived Quality on Brand Image, there is a positive influence of Brand Image on Customer Satisfaction, there is a positive influence of Perceived Quality on Brand Loyalty.

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