DETAIL KOLEKSI

Anteseden dari online purchase intention pada e-commerce


Oleh : Reviarti Kusumaputri

Info Katalog

Nomor Panggil : 022001916502

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Iwan Ekawanto

Subyek : Commerce - Marketing

Kata Kunci : trust, perceived risk, reference group, behavior control awareness, usefulness and easy to use.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2022_TA_SMJ_022001916502_Halaman-Judul.pdf 856.66
2. 2022_TA_SMJ_022001916502_Lembar-Pengesahan.pdf 737.55
3. 2022_TA_SMJ_022001916502_Bab-1-Pendahuluan.pdf 640.09
4. 2022_TA_SMJ_022001916502_Bab-2-Tinjauan-Pustaka.pdf 688.36
5. 2022_TA_SMJ_022001916502_Bab-3-Metode-Penelitian.pdf 1093.22
6. 2022_TA_SMJ_022001916502_Bab-4-Analisis-dan-Pembahasan.pdf 896.22
7. 2022_TA_SMJ_022001916502_Bab-5-Kesimpulan.pdf 626.76
8. 2022_TA_SMJ_022001916502_Daftar-Pustaka.pdf 713.02
9. 2022_TA_SMJ_022001916502_Lampiran.pdf 1189.74

T Tujuan penelitian ini adalah menganalisa pengaruh dari trust, perceived risk,reference group, behavior control awareness, usefulness and easy to use, danbusiness competency terhadap online purchase intention. Penelitian ini dilakukandengan menyebarkan kuisioner kepada 216 responden yang pernah berbelanja secaraonline di marketplace Shopee. Data yang diperoleh akan dianalisis dengan metodeSEM dengan bantuan program AMOS. Hasil penelitian ini menunjukan bahwa trustterbukti berpengaruh positif terhadap online purchase intention, perceived riskterbukti berpengaruh negatif terhadap online purchase intention, reference groupterbukti berpengaruh positif terhadap online purchase intention, behavior controlawareness terbukti berpengaruh negatif terhadap online purchase intention,usefulness and easy to use terbukti berpengaruh negatif terhadap online purchaseintention, business competency terbukti berpengaruh positif terhadap online purchaseintention.

T The purpose of this study is to analyze the influence of trust, perceived risk,reference group, behavior control awareness, usefulness and easy to use, andbusiness competency towards purchase intention. This research was conducted bydistributing questionnaires to 216 respondents who have shopped online in theShopee marketplace before. The data obtained will be analyzed using the SEMmethod with the help of AMOS program. The results of this study indicate that trustis proven to have a positive influence on online purchase intention, perceived risk isproven to have a positive influence on online purchase intention, reference group isproven to have a positive influence on online purchase intention, behavior controlawareness is proven to have a negative influence on online purchase intention,usefulness and easy to use is proven to have a negative influence on online purchaseintention, and business competency is proven to have a positive influence on onlinepurchase intention.

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