Anteseden dari revisit intention restoran fast casual dining di Jakarta

DETAIL KOLEKSI

Anteseden dari revisit intention restoran fast casual dining di Jakarta

3.3

Oleh : Felix Fernando Delavega

Info Katalog

Nomor Panggil : 022001702011

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Hj. Arwini Sumardi

Subyek : Customer satisfaction - Marketing

Kata Kunci : variety seeking tendency, customer satisfaction, restaurant reputation, trust, revisit intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2022_TA_SMJ_022001702011_Halaman-Judul.bak.pdf
2.	2022_TA_SMJ_022001702011_Lembar-Pengesahan.pdf
3.	2022_TA_SMJ_022001702011_Bab-1_Pendahuluan.pdf
4.	2022_TA_SMJ_022001702011_Bab-2_Tinjauan-Pustaka.pdf
5.	2022_TA_SMJ_022001702011_Bab-3_Metodologi-Penelitian.pdf
6.	2022_TA_SMJ_022001702011_Bab-4_Analisis-dan-Pembahasan.pdf
7.	2022_TA_SMJ_022001702011_Bab-5_Kesimpulan.pdf
8.	2022_TA_SMJ_022001702011_Daftar-Pustaka.pdf
9.	2022_TA_SMJ_022001702011_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji dan menganalisi pengaruh 5 elemen variabel yaitu Variety Seeking Tendency, Customer Satisfaction, Restaurant Reputation, Trust, dan Revisit Intention. Selain itu, penelitian ini juga bertujuan untuk menganalisis pengaruh Variety Seeking Tendency terhadap Revisit Intention, Customer Satisfaction terhadap Revisit Intention, Restaurant Reputation terhadap Revisit Intention, Trust terhadap Revisit Intention. Sampel yang digunakan dalam penelitian ini sebanyak 182 responden dan responden yang digunakan pada penelitian ini adalah Pengguna situs media sosial di Jakarta terutama Instagram, Whastapp, Line dan Telegram. Penelitian ini menggunakan metode kuantitatif. Data penelitian diperoleh melalui kuesioner online (Google Form) yang dibagikan di media sosial Instagram atau Whatapps dengan menerapkan metode purposive sampling. Data yang diperoleh dianalisis dengan model persamaan struktural (SEM) dengan bantuan software SPSS Amos22.Hasil dari penelitian ini diperoleh bahwa (1) Terdapat pengaruh positif antara Variety Seeking Tendency terhadap Revisit Intention. Selain itu, penelitian ini juga memperoleh adanya (2) pengaruh positif antara Customer Satisfaction terhadap Revisit Intention kemudian (3) lalu adanya pengaruh positif antara Restaurant Reputation terhadap Revisit Intention dan yang terakhir (4) adanya pengaruh positif antara Trust terhadap Revisit Intention.Dari hasil analisis diketahui bahwa elemen pemasaran merupakan faktor yang efektif terhadap keterlibatan konsumen pada suatu restoran, Penelitian tersebut menegaskan bahwa pemasar harus menyadari pentingnya Revisit intention yang baik.

T This study aims to examine and analyze the effect of 5 elements, namely Variety Seeking Tendency, Customer Satisfaction, Restaurant Reputation, Trust, and Revisit Intention. In addition, this study also aims to analyze the effect of Variety Seeking Tendency on Revisit Intention, Customer Satisfaction on Revisit Intention, Restaurant Reputation on Revisit Intention, Trust on Revisit Intention. The sample used in this study was 182 respondents and the respondents used in this study were users of social media sites in Jakarta, especially Instagram, Whastapp, Linen and Telegram. This research uses quantitative methods. Data obtained through an online questionnaire (Google Form) distributed on social media Instagram or Whatapps by applying the purposive sampling method. The data obtained were analyzed using a structural equation model (SEM) with the help of SPSS Amos 22 software.The results of this study showed that (1) There is a positive influence between Variety Seeking Tendency on Revisit Intention. In addition, this study also found that there was (2) a positive influence between Customer Satisfaction on Revisit Intention then (3) a positive influence between Restaurant Reputation on Revisit Intention and finally (4) a positive influence between Trust on Revisit Intention.From the results of the analysis it is known that the marketing element is an effective factor in consumer involvement in restaurants, the study confirms that marketers must realize the importance of revisiting good intentions.