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Antecedents of behavioral intentions in Hotel Settings


Oleh : Muhammad Pradhana

Info Katalog

Nomor Panggil : 022001713001

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Luki Adiati Pramono

Subyek : Marketing - Management

Kata Kunci : hotel website quality, hotel website hedonic performance.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2021_TA_SMJ_022001713001_Halaman-Judul.pdf
2. 2021_TA_SMJ_022001713001_Lembar-Pengesahan.pdf
3. 2021_TA_SMJ_022001713001_Bab-1-Pendahuluan.pdf 4
4. 2021_TA_SMJ_022001713001_Bab-2-Tinjauan-Pustaka.pdf
5. 2021_TA_SMJ_022001713001_Bab-3-Metode-Penelitian.pdf
6. 2021_TA_SMJ_022001713001_Bab-4-Analisis-dan-Pembahasan.pdf
7. 2021_TA_SMJ_022001713001_Bab-5-Kesimpulan.pdf
8. 2021_TA_SMJ_022001713001_Daftar-Pustaka.pdf 7
9. 2021_TA_SMJ_022001713001_Lampiran.pdf

P Penelitian ini bertujuan untuk menganalisis pengaruh dari Kualitas Website Hotel, Telepresence, Kinerja Hedonis, Kinerja Utilitarian, and Niat Perilaku. Responden dalam penelitian ini adalah 162 responden dari pengguna hotel website dan metode pengambilan sampel dalam penelitian ini adalah purposive sampling dan menggunakan metode analisis data statistik deskriptif (rata-rata) dan analisis Structural Equation Modelling (SEM). Dalam penelitian ini ditemukan bahwa terdapat beberapa pengaruh positif antara variabel, namun tidak pengaruh positif antara Kinerja Hedonis Website Hotel terhadap Niat Perilaku, Telepresence terhadap Kinerja Utilitarian Website Hotel, and Telepresence terhadap Niat Perilaku. Dari hasil penelitian ini disarankan bagi manajer dan peneliti untuk lebih meningkatkan Kinerja Hedonis Website Hotel, Kinerja Utilitarian Website Hotel, Telepresence, dan Niat Perilaku, sehingga tujuan yang ditetapkan oleh perusahaan dapat tercapai sebagaimana mestinya. Ketika Kinerja Hedonis Website Hotel, Kinerja Utilitarian Website Hotel, dan Telepresence meningkat, konsumen akan memiliki niat perilaku untuk menggunakan website hotel.

T This study aims to analyze the effect of Hotel Website Quality, Telepresence, Hedonic Performance, Utilitarian Performance, and Behavioral Intention. Respondents in this study were 162 respondents from consumers that using hotel website to book hotel room and the sampling method in this study was purposive sampling and using descriptive statistical data analysis methods (average) and Structural Equation Modelling (SEM) analysis. In this study it was found not just positive influences between variables, but also there are negative influences between Hotel Website Hedonic Performance on Behavioral Intentions, Telepresence on Hotel Website Utilitarian Performance, and Telepresence on Behavioral Intention. From the results of this study is recommended for managers and researchers to further improve Hotel Website Hedonic Performance, Hotel Website Utilitarian Performance, Telepresence, and Behavioral Intentions so that the goals set by the company can be achieved as they should. When Hotel Website Hedonic Performance, Hotel Website Utilitarian Performance, and Telepresence increase, consumers will have more intention to use the hotel website and will be able to use it again happily.

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