DETAIL KOLEKSI

Anteseden niat pembelian


Oleh : Elysabeth Yonathan

Info Katalog

Nomor Panggil : 022001707007

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Adiati Hardjanti.

Subyek : Consumer behavior - Environmental aspects

Kata Kunci : consumer attitudes, buying behavior, environmentally friendly products, perceived value of green


File Repositori
No. Nama File Ukuran (KB) Status
1. 2021_TA_SMJ_-022001707007-Halaman-Judul.pdf 1568.59
2. 2021_TA_SMJ_-022001707007--Lembar-Pengesahan.pdf 1412.02
3. 2021_TA_SMJ_022001707007_Bab-1-Pendahuluan.pdf 765.27
4. 2021_TA_SMJ_022001707007_Bab-2-Tinjauan-Pustaka.pdf 921.97
5. 2021_TA_SMJ_022001707007_Bab-3-Metode-Penelitian.pdf 1518.54
6. 2021_TA_SMJ_022001707007-Bab-4-Analisis-dan-Pembahasan.pdf 1039.39
7. 2021_TA_SMJ_022001707007-Bab-5-Kesimpulan.pdf 628.76
8. 2021_TA_SMJ_022001707007-Daftar-Pustaka.pdf 814.14
9. 2021_TA_SMJ_022001707007-Lampiran.pdf 2002.49

P Penelitian ini bertujuan untuk menerapkan beberapa dimensi nilai presepsi hijau terhadap niat beli produk ramah lingkungan seperti, nilai fungsional, nilai bersyarat, nilai sosial, nilai emosional, dan mengeksplorasi hubungan sikap perilaku konsumen mempengaruhi niat beli produk ramah lingkungan. Metode pengumpulan data menggunakan kuisioner dengan teknik purposive sampling kepada 200 responden yaitu, konsumen yang aktif berbelanja di E commerce, Supermarket, Minimarket dan Retail. Alat analisis data yang digunakan adalah structural equation model (SEM) melalui program AMOS dan SPSS, sedangkan uji reliabilitas adalah Cronbach’s Alpha. Hasil penelitian ini menunjukan bahwa functional value, conditional value, emotional value berpengaruh positif terhadap attitude towards purchasing green products, social value tidak berpengaruh terhadap attitude towards purchasing green products dan attitude towards purchasing green products berpengaruh positif terhadap purchase intention. Implikasi manajerial dalam penelitian ini tetap meningkatkan kualitas dan manfaat produk, memberikan diskon dan kemudahan bagi konsumen untuk mendapatkan produk, menambah interaksi dengan konsumen melalui platform media sosial, meningkatkan nilai estetika melalui desain produk, memberikan informasi produk yang ikut serta melestarikan lingkungan sehingga dapat menimbulkan niat pembelian.

T This study aims to apply several dimensions of green perceived value to the purchase intention of green food products such as functional value, conditional value, social value, emotional value, and explore the relationship of consumer behavior attitudes that affect the purchase intention of food products. The data collection method used a questionnaire with purposive sampling technique to 200 respondents, namely, consumers who actively shop at Supermarkets, Minimarkets and Retails. The data analysis tool used is the structural equation model (SEM) through the AMOS and SPSS programs, while the reliability test is Cronbach's Alpha. The results of this study indicate that functional values, conditional values, emotional values have a positive effect on purchasing attitudes of environmentally friendly products, social values have no effect on purchasing attitudes of environmentally friendly products and attitudes towards purchasing environmentally friendly products have a positive effect on purchase intentions. The managerial implication in this research is to improve product quality and benefits, provide discounts and convenience for consumers to get products, increase interaction with consumers through social media platforms, increase aesthetic value through product design, provide product information that participates in preserving the environment so that it can lead to intentions purchase.

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