DETAIL KOLEKSI

Anteseden dan konsekuen kesadaran halal


Oleh : Prayogi Angke Wijaya

Info Katalog

Nomor Panggil : 022001705001

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Yolanda Masnita S

Subyek : Marketing - Religious aspects

Kata Kunci : halal certification, religious beliefe, halal product knowledge, halal awareness, intention to purch

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2021_TA_SM_022001705001_Halaman-Judul.pdf
2. 2021_TA_SM_022001705001_Lembar-Pengesahan.pdf
3. 2021_TA_SM_022001705001_Bab-1_Pendahuluan.pdf
4. 2021_TA_SM_022001705001_Bab-2_Tinjauan-Pustaka.pdf
5. 2021_TA_SM_022001705001_Bab-3_Metodologi-dan-pembahasan.pdf
6. 2021_TA_SM_022001705001_Bab-4-Analisis-dan-Pembahasan.pdf
7. 2021_TA_SM_022001705001_Bab-5_Kesimpulan.pdf
8. 2021_TA_SM_022001705001_Daftar-Pustaka.pdf
9. 2021_TA_SM_022001705001_Lampiran.pdf

P Penelitian ini menguji Anteseden dan Konsekuen dari Halal Awareness pada produk suplemen daya tahan tubuh di Indonesia. Sampel yang digunakan adalah konsumen yang pernah mengkonsumsi suplemen daya tahan tubuh selama 6 bulan terakhir sebanyak 210 responden. Metode yang digunakan adalah non-probability sampling dengan menggunakan alat Analisa Structural Equation Modelling (SEM).Hasil penelitian ini menunjukan bahwa Halal certification berpengaruh positif terhadap Halal Awareness, Halal Product Knowledge berpengaruh positif terhadap Halal Awareness, Halal Awareness berpengaruh positif terhadap Intention to Purchase, dan Halal Awareness memediasi antara Halal Product Knowledge terhadap Intention to Purchase secara parsial.

T This is study discusess the Antecedent and Consequences of Halal Awareness on immune supplement produk in Indonesia. The sample used was 210 consumers who have consumed immune supplements in the last 6 months. The method used is a non-probability sampling method using the Structural Equation Modelling (SEM).The results of this study indicate that Halal certification has a positive effect on Halal Awareness, Halal Product Knowledge has a positive effect on Halal Awareness, Halal Awareness has a positive effect on Intention to Purchase, and Halal Awareness partially mediated between Halal Product Knowledge on Intention to Purchase.

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