DETAIL KOLEKSI

Anteseden dan konsekuensi dari information credibility


Oleh : Pritania Maulida

Info Katalog

Nomor Panggil : 022001904016

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Arwini Sumardi

Subyek : Marketing - Management

Kata Kunci : utilitarian shopping motives, hedonic shopping motives, social vedia browsing intention, electronic


File Repositori
No. Nama File Ukuran (KB) Status
1. 2021_TA_SMJ_022001904016_Halaman-Judul.pdf 844.92
2. 2021_TA_SMJ_022001904016_Lembar-Pengesahan.pdf 710.96
3. 2021_TA_SMJ_022001904016_Bab-1-Pendahuluan.pdf 795.37
4. 2021_TA_SMJ_022001904016_Bab-2-Tinjauan-Pustaka.pdf 976.8
5. 2021_TA_SMJ_022001904016_Bab-3-Metode-Penelitian.pdf 1325.77
6. 2021_TA_SMJ_022001904016_Bab-4-Analisis-dan-Pembahasan.pdf 963.69
7. 2021_TA_SMJ_022001904016_Bab-5-Kesimpulan.pdf 619.8
8. 2021_TA_SMJ_022001904016_Daftar-Pustaka.pdf 767.96
9. 2021_TA_SMJ_022001904016_Lampiran.pdf 2011

P Penelitian ini bertujuan untuk menguji dan menganalisa Anteseden dan Konsekuensi dari Information Credibility. Objek penelitian ini adalah produk kosmetik brand lokal. Metode yang digunakan adalah non-probability sampling dengan teknik purposive sampling kepada 175 responden. Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM). Hasil dari penelitian ini menunjukkan bahwa tidak terdapat pengaruh positif motivasi belanja utilitarian terhadap electronic word of mouth, tidak terdapat pengaruh positif motivasi belanja hedonik terhadap electronic word of mouth, terdapat pengaruh positif motivasi belanja utilitarian terhadap social media browsing intention, terdapat pengaruh positif motivasi belanja hedonik terhadap social media browsing intention, terdapat pengaruh positif social media browsing intention terhadap electronic word of mouth, terdapat pengaruh positif electronic word of mouth terhadap information credibility dan terdapat pengaruh positif information credibility terhadap purchase intention.

T This study aims to examine and analyze Antecedents and Consequences of Information Credibility. The object in this study are the cosmetic products from local brand. The method of collecting data used non-probability sampling with purposive sampling technique to 175 respondents. The analytical method used in this study is the Structural Equation Model (SEM). The result of this study indicates there is no positive effect of utilitarian shopping motives on electronic word of mouth, there is no positive effect of hedonic shopping motives on electronic word of mouth, there is a positive effect of utilitarian shopping motives on social media browsing intention, there is a positive effect of hedonic shopping motives on social media browsing intention, there is a positive effect of social media browsing intention on electronic word of mouth, there is a positive effect of electronic word of mouth on information credibility, there is a positive effect of information credibility on purchase intention.

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