Pengaruh social media, brand image, dan brand commitment terhadap emotional attachment
Info Katalog
File Repositori
Nomor Panggil : 022161095
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2020
Pembimbing 1 : Asep Hermawan
Subyek : Marketing management
Kata Kunci : media social, brand image, brand commitment, emotional attachment and traveloka.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2020_TA_SMJ_022161095_Halaman-judul.pdf | 11 | |
| 2. | 2020_TA_SMJ_022161095_Lembar-Pengesahan1.pdf | 6 | |
| 3. | 2020_TA_SMJ_022161095_Bab-1-Pendahuluan1.pdf | 7 | |
| 4. | 2020_TA_SMJ_022161095_Bab-2-Tinjauan-Pustaka1.pdf |
|
|
| 5. | 2020_TA_SMJ_022161095_Bab-3-Metode-Penelitian1.pdf |
|
|
| 6. | 2020_TA_SMJ_022161095_Bab-4-Analisis-dan-Pembahasan1.pdf |
|
|
| 7. | 2020_TA_SMJ_022161095_Bab-5-Kesimpulan1.pdf |
|
|
| 8. | 2020_TA_SMJ_022161095_Daftar-Pustaka1.pdf | 6 | |
| 9. | 2020_TA_SMJ_022161095_Lampiran1.pdf |
|
T Tujuan penelitian ini adalah untuk mengetahui pengaruh media social, brand image, brand commitment terhadap emotional attachment pada pengguna jasa Traveloka. Metode penelitian ini dirancang dengan pengujian hipotesis. Pengumpulan data yang digunakan dalam penelitian ini adalah metode survei online dengan menggunakan instrumen kuesioner. Teknik pengambilan sampel dengan purposive sampling pada mahasiswa Universitas Trisakti sebanyak 110 responden. Metode analisis dalam penelitian ini menggunakan regresi linier berganda dengan SPSS 22.0. Hasil penelitian ini menunjukkan bahwa secara parsial maupun simultan terdapat pengaruh positif media social, brand image, brand commitment terhadap emotional attachment pada pengguna jasa Traveloka.
T The purpose of this research is to aims the influence of media social, brand image, brand commitment toward emotional attachment at customers Traveloka. The designed methodology of this research is by testing hypothesis. Collecting data which used in this research was method of surveying line with use instruments questionairs. The technique sampled taking in this research used purposive sampling as many as 110 respondents Trisakti University students. Analysis data method used linier multiple regression with SPSS 22.0. The result in this research show that partialy and simultaneous there are have effects positive and significant media social, brand image, brand commitment toward emotional attachment at customers Traveloka.
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand image terhadap purchase Intentions melalui perceived price, trust, dan perceived value
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh brand loyalty dan brand image terhadap brand equity pada pengguna handphone dengan sistem operasi I0S.
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh customer satisfaction dan brand image terhadap switching Cost serta dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh corporate social responsibility terhadap corporate reputation melalui brand image
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Peran celebrity endorser terhadap brand trust, brand image, brand satisfaction dan purchase intention
FEB - Usakti
Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty
FEB - Usakti
Pengaruh brand engagement terhadap brand awareness dan brand image serta dampaknya terhadap brand equity
FEB - Usakti
Pengaruh social media influebce terhadap purchase intention yang di mediasi oleh brand image
FEB - Usakti
Pengaruh citra merek terhadap kesetiaan merek dan kepuasan pelanggan pada Kedai Kopi Janji Jiwa
FEB - Usakti
Pengaruh brand image, e-wom, trust dan online purchase intention pada grab-food di masa pandemi covid-19
FEB - Usakti
Pengaruh brand image, customer satisfaction, brand loyalty dan wom terhadap purchase intention pada pakaian olahraga
FEB - Usakti
Pengaruh brand image, brand love dan brand commitment terhadap positive wom pada online shopping
FEB - Usakti
The effect of social media activities on purchase intention with branding elements as a mediating variable
FEB - Usakti
Factors affecting green brand love that impact on green brand loyalty of tumbler Users in Indonesia
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3528)
- FTSP (1168)
- FTI (3218)
- FTKE (2524)
- FALTL (2097)
- FSRD (757)