T The main goal of this project is to evaluate and research LUSH's competitive position and how the company uses its competitive advantages to compete over its cosmetic competitors. In addition, LUSH's social responsibility will also be discussed.In addition, there are tables and theory to support the project. A competitive group profile table, which includes the competitors of Lush company, provided readers with insight into Lush's position in the industry. Also, Porter’s generic strategy and SWOT analyses are used to define the differentiation of Lush company from the rivalry and more The advantages of this study can be used as company knowledge and as a reference point for the future project and analysis. Nevertheless, Lush is recognised as being one of the trailblazers of the cosmetics company. Therefore, this project also proposes a number of recommendations that address the company's problems. The future project should be improved and the market enlarged.It is hoped that this project could improve the overall performance of Lush enterprises.