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Anteseden dan konsekuensi dari attitude dalam pembelian makanan secara online


Oleh : Ade Saeful Rohman

Info Katalog

Nomor Panggil : 2020_TA_MJ_022001718001

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Henny Setyo Lestari

Subyek : Consumer behavior

Kata Kunci : innovation adoption, perceived incentive, perceived risk, attitude dan online purchase intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2020_TA_MJ_022001718001_Halaman-Judul.pdf 849.61
2. 2020_TA_MJ_022001718001_Bab-1.pdf 617.57
3. 2020_TA_MJ_022001718001_Bab-2.pdf 956.21
4. 2020_TA_MJ_022001718001_Bab-3.pdf 991.27
5. 2020_TA_MJ_022001718001_Bab-4.pdf 855.93
6. 2020_TA_MJ_022001718001_Bab-5.pdf 578.48
7. 2020_TA_MJ_022001718001_Daftar-Pustaka.pdf 856.9
8. 2020_TA_MJ_022001718001_Lampiran.pdf 1788.43

P Penelitian ini bertujuan untuk menganalisis pengaruh innovatioan adoption berupa faktor perceived incentive, perceived risk terhadap Attitude yang berpengaruh terhadap purchase online intention. Teknik sampel yang digunakan adalah purposive sampling, dengan kriteria responden yang pernah berbelanja makanan/minuman dalam 3 bulan terakhir. Data diperoleh dengan menyebarkan kuisioner dan terkumpul sebanyak 170 responden. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS.Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif Perceived Incentive terhadap Attitude dan terdapat pengaruh positif Perceived Incentive terhadap purchase online intention, tidak terdapat pegaruh negative perceived risk terhadap attitudes dan tidak terdapat pengaruh negative perceived risk terhadap purchase online intention dan terdapat pengaruh positif attitudes terhadap purchase online intention.Penelitian ini menghasilkan implikasi : (1) Bagi UMKM penjualan makanan/minuman melalui online ini merupakan transaksi yang efektif, aman dan menguntungkan, untuk itu dapat mengantisipasi jumlah permintaan dengan tepat sehingga konsumen dapat dilayani dengan produk yang aman, sehat dan harga terjangkau. (2) Pengembang aplikasi Go food/Grab Food diharapkan terus melahirkan inovasi dan optimalisasi fitur yang dapat menguntungkan berbagai pihak

T This research aims to examine the influence of innovation adoption in the form of perceived incentive, perceived risk towards Attitude and the influence online purchase intention. The technique of sampling used purposive sampling, with the criteria for respondents who had shopped for food / drinks in the last 3 months. This research data obtained by distributing questionnaires and collected as many as 170 respondents. Data analysis tools that use was Structural Equation Model (SEM) via AMOS program.The results of this research show that there is a positive influence of Perceived Incentive toward Attitude. There is a positive influence of Perceived Incentive towards online purchase intention, there is no negative influence of perceived risk toward attitudes. There is no negative perceived risk towards online purchase intention and there is a positive influence of attitudes towards online purchase intention.The findings provide implications to: (1) For MSMEs, selling food / drinks through online is an effective, safe and profitable transaction, for that it can anticipate the number of requests appropriately so that consumers can be served with safe, healthy and affordable products (2) Go food / Grab Food application developers are expected to continue to produce innovations and optimize features that can benefit various parties,.

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